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Why fine whiskey and communication services can no longer go well together.

by Juniper Employee ‎03-18-2017 05:21 PM - edited ‎04-14-2017 09:15 AM

A review of a vintage single malt whiskey normally goes like this:


“…Gold color. Musty aromas of caramel and vanilla, with a hint of fruits and nuts, spice cake, with a body and a warming, elegant, sweet and peppery spices, and smooth finish. A powerful cask-strength whiskey with a tons of fruit and spice….”


The word whiskey traces back to an old Gaelic phrase, uisce betha, or “water of life”. The phrase was a translation of the Latin term aqua vitae, which was commonly used to describe distilled spirits during the Middle Ages.


The distinct taste and flavor of whiskey are based on the grain and aging process. Various malted grains are used for different varieties of whiskey, including barley, corn, rye, and wheat. Whiskey is traditionally aged in wooden casks, made of American or French oak. While aging in wooden casks, whiskey undergoes up to six chemical processes that ultimately contribute to its final distinct flavor.


Service providers have traditionally approached communication services like a fine whiskey. That is, they would let them undergo several internal development processes and mature for several years before finally introducing to customers. With today’s rapidly evolving marketplace and constant competitive pressure from over-the-top players, the “wait-for-maturity” approach is becoming increasingly challenging to respond to market demand.


Rapid innovation has rendered conventional network connectivity as a commodity where traditional revenue per bit is rapidly declining under the “all-you-can-eat” Internet pricing model. It is widely reported that 2017 will be the year when revenue per bit is expected to fall below their cost per bit for most of major service providers.  This impeding financial ramification are prompting service providers to undergone a rapid transformation, reorganizing internal process while cloudifying network and services.  They are also embracing network automation to achieve speed with agility.


Automation streamlines network operations, thereby frees up valuable resources, allowing service providers to rapidly respond to market dynamics in real time and deliver a truly optimal customer experience with speed and agility. More importantly, automation improves operational efficiency, bringing operational consistency across network, eliminating human errors, while reducing cost per bit of providing innovative services.


I would like to invite you to explore different use cases that Juniper network automation has to offer. Watch our latest webinar and learn how we helped Oracle+Dyn build an Infrastructure as Code environment that automates data centers across five continents.


There are endless possibilities with Juniper’s automation.  Visit the Automation Use Cases @ Juniper Networks for more information.








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About the Author
  • Ben has been working with service providers around the world for the last 15 years developing business cases for a variety of product concepts and new ventures. Ben holds an MBA from MIT and a BS & MS in Mechanical Engineering from Johns Hopkins University.
  • Part of Juniper PS EMEA since 2005 Primarily interested in making technology do the boring repetitive work so I can do fun new work.
  • Donyel Jones-Williams is the Director of Service Provider Product Marketing Management overseeing all of Juniper's Service Provider Products for Juniper Networks. In this role, he leads all of the internal and external marketing activities for Juniper with respect to routing, automation, SDN and NFV. Prior to joining Juniper Networks in January 2014, Donyel was a Senior Product Line Manager for Cisco Systems with in the High End Optical Routing Group managing product lifecycle for multiple products lines helping telecom providers operate efficiently and effectively including; ONS 155xx Product Family, ONS 15216, ONS 15454 MSTP, Carrier Packet Transport Product Family, ME 2600x, & ASR 9000v. He also negotiated favorable agreements with 3rd-party vendors furnishing components and parts and conducted both outbound and inbound marketing (webinars, case study-development, developed and delivered both business & technical at Cisco Live 2005-2012). Donyel graduated from California Polytechnic State University-San Luis Obispo with a Bachelor of Science in Computer Science. While attending Cal Poly SLO he was a collegiate student athlete playing football as a wide receiver and a key member of the National Society of Black Engineers. Donyel is now an active volunteer for V Foundation.
  • Dwayne loves everything related to automation and enjoys talking about it: Automation benefits outweigh any associated disruption.
  • Ebben Aries is a Principal Engineer for Junos Manageability in the Juniper Development and Innovation Division.
  • Michael Pergament, JNCIE-SP #510, JNCIE-ENT #23, JNCIE-DC #3
  • Marcel Wiget is a member of the Routing TME team. His career within Juniper started back in 2009 as a Senior Systems Engineer driving one of the first MX based Broadband Edge deployment to success. Prior to Juniper, Marcel held various positions in pre-sales, professional services and development at Chantry Networks, Spring Tide, Nortel Networks and Wellfleet.
  • Surya Nimmagadda is a Distinguished Engineer working on packet forwarding software for Juniper Networks routing and switching platforms.
  • Pallavi Mahajan is Vice President Engineering, Junos Engineering, and leads the Junos Programmability & Automation teams
  • Product Manager, JUNOS Automation