In fierce competition with the over-the-top players, Managed Business Service providers are perceived as mere connectivity providers and challenged to differentiate and move up the value chain as already mentioned in my previous blog, 'From dumb pipes to intelligent connectivity'.
Today’s dynamic applications have an increased appetite for bandwidth. This trend, coupled with the growth of media rich applications requiring ubiquitous connections, is placing a great strain on current networks. They are also creating greater opportunities for providers to offer value-added services. For instance, we see providers with an installed base of Layer 3 VPNs for unicast service that can begin to upsell with new media rich solutions such as collaboration applications, video-based enterprise services, application-aware and mobile VPN. BT’s Global Video Exchange TelePresence, and AT&T’s Telepresence Solution are just two examples of operators trying to monetize these trends.
Service providers and cable operators are offering virtual private LAN service (VPLS) to small and medium businesses, as well as to large enterprises. IPv6 VPNs for new mobile applications is another growing revenue generator. Numerous services such as IPTV, cloud-based services, and financial applications now demand scalable, reliable, and secure next-generation multicast virtual private network (NG MVPN) solutions.
The challenge to address rapid network growth with these divergent needs in a changing environment demands network flexibility, service assurance, and new economics.
With the legacy silo based approach, in order to build all the new services, service providers would include an unlimited number of infrastructure elements in the network to accommodate the need of every individual service. This model obviously doesn’t scale and can’t be sustained economically, but the alternate model of converging all the services in a single business Edge can be perceived as a risky approach if it is not done appropriately.
Ideally, the network Edge should evolve and include a comprehensive VPN toolkit with the flexibility required in this dynamic space. Converging ALL the services in a single service delivery point would result in OpEx and Capex savings.
The experience and leadership over multiple years in that space helped Juniper to create a powerful Edge solution based on the MX and M series, that leverages the traditional set of requirements for business services and adds in a scalable way the requirements for the new generation of business services with the scalability, performance and flexibility required. All that, combined with the ACX Universal Access Solution that I recently wrote about, provides a complete end-to-end MPLS experience. The benefits are clear:
- Enable increased service reach and seamless deployment
- Deliver greater margin contribution, higher RPI and lower TCO with greater operational efficiency
- Offering service continuity, secure service and quality of service guarantees
I would like you to download the Juniper’s “Service-Oriented Managed Business Services”solution brief. And let me know your thoughts!
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