2011 will be known as the year for Over-the-Top (OTT) TV in Europe. With the proliferation of Broadband, in almost every country one or more Video-on-demand (VoD) provider is offering paid streaming services over the Internet, modestly competing with the well established cable, satellite and IPTV platforms. But with a few exceptions aside, the adoption has been quite residual, mainly due to its limited content availability, but also due to its not-so-good user experience specifically because the lack of integration with the TV set. Due to the copyright limitations, most of the services are offered on a country basis, Although there is an exception to this as in 2011 we saw two larger streamers expand internationally, these being;
In order for OTT VoD services to be successful and reach mass-adoption during 2012, the following will need to be considered;
And, what are the challenges for the telecommunication service provider?
And if this is not enough, telecom service providers also experience:
In this landscape, it is not difficult to imagine that service providers will be looking for new strategies to compete on an even playing with this new foe, or convert it into a valuable ally, this would probably be the best strategy being the most cost effective.
From Juniper Networks I've been observing this situation and supporting service providers to identify the best solutions. I would like to list four key initiatives that the service provider communities are taking:
Some of these initiatives are not necessary going to solve the problem(s), some of them will just help to reduce the amount of traffic and some of them can also impact negatively the ARPU/Churn rates.
With the growing interest on network programmability we foresee a Fifth strategy being formed… but this has been already discussed in a previous blog.
Juniper has solutions for all these initiatives listed above can be implemented with theUniversal Edge solution including QoS, service acceleration and scalability.
While you think on your action plan, I will leave you with a video with the highlights of the Multiscreen.
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