The industry has been talking widely about network monetisation, but little evidence has been provided. I’ve also wrote several blogs on this topic too, but now is a good time to talk about that again as Juniper Networks has some great news to share.
The predictions about increasing network traffic and decreasing SP ARPU (Average Revenue per User) get confirmed day after day. That in combination with the current economic climate makes service provider monetisation a hot topic again. But now it’s time for the industry to provide real solutions to implement monetisation preserving the principles of simplicity and optimisation to keep costs under control.
Realistically, can service providers attract their customers with real innovative services? Probably not. Most of the innovation is still perceived from the devices (new Smartphones or tablets… or even augmented reality glasses!) or from over-the-top (OTT) providers (content anywhere, cloud based services, etc…). However, although the network service providers are currently excluded of OTT value chain, they are still positioned strategically to capture additional benefits of that.
With the recent announcement from Juniper, we are enabling a New Decade of Service Monetisation and Optimisation! Ad insertion, parental control, multi-screen services, virtual security services, business Cloud CPEs… interested? Here you have the details on different monetisable services we are now enabling:
All of that, together with the existing services which are part of the Universal Edge platform provides a compelling platform for service provider monetisation, all of which are based on Junos and sit at the network edge, keeping costs under control.
As you can imagine we are pretty excited about all that. How about you? Let us know how you plan to take advantage of the above mentioned techniques!