The industry has been talking widely about network monetisation, but little evidence has been provided. I’ve also wrote several blogs on this topic too, but now is a good time to talk about that again as Juniper Networks has some great news to share.
The predictions about increasing network traffic and decreasing SP ARPU (Average Revenue per User) get confirmed day after day. That in combination with the current economic climate makes service provider monetisation a hot topic again. But now it’s time for the industry to provide real solutions to implement monetisation preserving the principles of simplicity and optimisation to keep costs under control.
Realistically, can service providers attract their customers with real innovative services? Probably not. Most of the innovation is still perceived from the devices (new Smartphones or tablets… or even augmented reality glasses!) or from over-the-top (OTT) providers (content anywhere, cloud based services, etc…). However, although the network service providers are currently excluded of OTT value chain, they are still positioned strategically to capture additional benefits of that.
With the recent announcement from Juniper, we are enabling a New Decade of Service Monetisation and Optimisation! Ad insertion, parental control, multi-screen services, virtual security services, business Cloud CPEs… interested? Here you have the details on different monetisable services we are now enabling:
Online Advertisement Insertion: The global online ad market spend is forecast at ~$70B in 2012 and forecast to double by 2015. Approximately 10% of total advertising spend is spent on acquiring ad targeting data according to some estimations Traditional techniques are based on IP geo-location (not very accurate) or web cookies (not well accepted). With Juniper Networks’ Junos Web Aware, network service providers can provide accurate target data to the ad industry transparently to the End-user and at scale! And of course, fully integrated at the network edge router.
Parental Control: To avoid unwanted content at our children’s screens, traditional parental control methods have been provided on browser or plug-in based technologies. Children and malicious software know very well how to avoid these using different techniques including: alternate browsers or using phones or tablet at the home’s Wifi. A trusted solution must include network based parental control. Did you know that a network based parental control can provide up to 5$ of monthly ARPU broadband Service Providers? Once more, Junos Web Aware can do it by analysing the HTTP headers at real-time!
MultiscreenServices: A quick informal survey around my close friends and colleagues revealed that although their broadband or cable provider can offer video-on-demand (VoD), they prefer to use over-the-top providers due to advanced capabilities including the possibility of watching the same content on their multiple screens: Tablets, PC, SmartTV (with no set-top-box of course), Smartphone… even when they are away from home! The traditional offer still limits it to the TV equipped with the official set-top-box and forgets the rest of screens or mobility. Juniper Content Encore allows service providers to enable multi-screen capabilities in their content offerings, supporting live streaming as well as VoD. Once more, integrated in the network edge router to optimise it furthers the content delivery and increase ARPU by creating loyalty.
Managed and Dedicated Security Services: When a business customer requests a dedicated security service in conjunction with the service provider the hosted offering normally gets an expensive setup fee as a result of having a dedicated piece of hardware sitting within the data centre. Juniper Networks allows a new model, based on the extensive experience at the security space and leveraging the server virtualisation. Juniper Networks JunosV Firefly virtual security software delivers unprecedented flexibility and scale for hosted public cloud/private cloud and virtualised data centres. JunosV Firefly runs, in an x86 virtualized environment, a large number of instances of the branch SRX series services gateways with its key core security and networking features.
A Managed Network for the Private Cloud: Have you considered how Service Providers deploy the data centre network for a private cloud service? Traditionally, it translates in operating dedicated networking equipment for each customer… in other words a data centre network within a data centre network, making it even more complex. Well, not anymore with Junos Node Unifier: the data centre network manager can now control every switch of the private cloud as a virtual port of the Juniper Networks MX router simplifying the operations! In combination with JunosV Firefly and the vGW series provide a complete offering for cloud service providers!
End to End Cloud SLAs: Today, when enterprises contract cloud services they aren’t really getting a compelling SLA (Service Level Agreement) as the connectivity is not included. Availability is one of the main roadblocks for companies to migrate services to the cloud. Juniper MX Universal Edge allows service providers to offer a combined solution including business VPNs and Cloud SLAs. In other words, enterprises can now get from their service provider the VPN with the hosted ERP, VMs, cloud backup, etc…
Business Cloud CPE: Did you know that the most costly part of a network service is the CPE piece and its management? The cost of the CPE and its maintenance takes a big portion of the telecommunications bill of enterprises. And even worst, whenever the customer needs additional services, in many cases it translates in a CPE replacement…. And this for every single branch! With the Virtual CPE model, SPs can deploy simple CPEs while the advanced services sit in a virtual CPE hosted at the Edge of the network for each customer. With features like: DHCP address assignment, NAT or multicast. There is a guest blog post by Nicolas Fischbach, Director, Network & Platform Strategy and Architecture, Colt on that.
All of that, together with the existing services which are part of the Universal Edge platform provides a compelling platform for service provider monetisation, all of which are based on Junos and sit at the network edge, keeping costs under control.
As you can imagine we are pretty excited about all that. How about you? Let us know how you plan to take advantage of the above mentioned techniques!
Ben has been working with service providers around the world for the last 15 years developing business cases for a variety of product concepts and new ventures.
Ben holds an MBA from MIT and a BS & MS in Mechanical Engineering from Johns Hopkins University.
A Marketing and Business Development professional with 24 years extensive Sales/Business Development, Marketing and Technical experience in the Networking/Telecoms/Datacomms and Mobile market segments, focused on selling to Service Providers.
Fomerly VP Marketing at the Metro Ethernet Forum (MEF)
David Noguer Bau is the head of Telco Vertical Marketing at the SP Strategic Marketing team in Juniper Networks. He has extensive experience in Service Provider network evolution and regularly runs executive sessions with technical and marketing teams of important telecom operators to accelerate the adoption of virtualisation.
David is based in Barcelona and has over 15 years of experience in the telecommunications sector. Prior joining Juniper Networks, Mr. Noguer Bau spent seven years at Nortel where he was a Business Development Manager specializing in Carrier Ethernet and Broadband areas. Before Nortel he worked at Eicon-Dialogic as Technical Manager in Spain. David has been the Country Marketing Chair at Metro Ethernet Forum for Spain.
Mr. Noguer has wide experience speaking at international Conferences. He was graduated as Computer Engineer by Universitat Autonoma de Barcelona (UAB) and has an executive MBA from EADA Barcelona and executive education at the Thunderbird School of Global Management (Arizona) and the Henley Business School (UK).
The views expressed here are my personal opinions , have not been reviewed or authorized by Juniper Networks and do not necessarily represent the views of Juniper Networks.
I’ve been 29 years in the industry, first as a trainee IBM operator at Barclays Bank, later starting my own business which was ultimately acquired by French listed company EasyVista – [giving me great insight into working as part of an internationally focused company alongside organisations like Reuters, UBS Warburg, GlaxoSmithKline and London Electricity].
I am Sales & Marketing Director at Netutils – a specialist IT Networking and Security solutions provider. My passion continues to be making enterprise more efficient via the intelligent deployment of technology, with a view to delivering real value for my clients.
Donyel Jones-Williams is Senior Product Marketing Manager overseeing SDN and Core Service Provider Product line for Juniper Networks. In this role, he leads all of the internal and external marketing activities for T-Series, PTX, IP/MPLSView and NorthStar SDN Controller.
Prior to joining Juniper Networks in January 2014, Donyel was a Senior Product Line Manager for Cisco Systems with in the High End Optical Routing Group managing product lifecycle for multiple products lines helping telecom providers operate efficiently and effectively including; ONS 155xx Product Family, ONS 15216, ONS 15454 MSTP, Carrier Packet Transport Product Family, ME 2600x, & ASR 9000v. He also negotiated favorable agreements with 3rd-party vendors furnishing components and parts and conducted both outbound and inbound marketing (webinars, case study-development, developed and delivered both business & technical at Cisco Live 2005-2012).
Donyel graduated from California Polytechnic State University-San Luis Obispo with a Bachelor of Science in Computer Science. While attending Cal Poly SLO he was a collegiate student athlete playing football as a wide receiver and a key member of the National Society of Black Engineers. Donyel is now an active volunteer for V Foundation.
With 20+ years of global IT management experience, Gary Clark oversees all technology services to support 9,600 employees at Juniper Networks, a $4.5 billion networking innovator with operations spanning 123 offices in 47 countries. Prior to Juniper, Gary held senior IT management roles at BlackRock/Barclays Global Investors and Deutsche Post/DHL.
Senior Systems Engineer for NEC NZ. Focused on Juniper Networking equipment, SDN and NEC compute platforms. Busy studying for the JNCIP-SP and ENT.
Outside of work I enjoy the great outdoors: Mountaineering, Bouldering, Rock or Ice climbing, Tramping (hiking to non-Kiwis) and Snowboarding.
I have been in the networking industry for over 30 years: PBXs, SNA, Muxes, ATM, routers, switches, optical - I've seen it all. Eleven years in the US, over 20 in Europe, at companies like AT&T, IBM, Bay Networks, Nortel Networks and Dimension Data. Since 2007 my focus has been on services at Juniper: support services, professional services, service automation. Our market is characterized by amazing technological innovations, but technology is no use if you cannot get it to work and keep it working. That is why services are so exciting: this is where the technology moves out of the glossy brochures and into the real world!
Follow me on Twitter: @JoeAtJuniper
For more about me, go to my LinkedIn profile: http://fr.linkedin.com/pub/joe-robertson/0/4a/34a
Jon joined Fujitsu UK&I as Chief Technology Officer in January 2011 from the public sector, where he was Chief Information Officer, Transformation Director and SIRO at the Valuation Office Agency. Prior to this he was Her Majesty’s Revenue and Customs’ first Chief Technology Officer, leading the integration of the former Inland Revenue and Customs & Excise organizations.
His roles in both organizations drove out savings in excess of £600m, as well as bringing about significant technology transformation, building high performing teams in the process.
Jon was a founding and core member of the UK Government Chief Technology Officer Council and recruited and led a team creating Public Services Network, XBRL mandation and cross government channel strategy.
Jon’s client side board level experience is built on 11 years at Accenture, with clients including Barclaycard, Legal & General, BP, Castrol and BG Group.
Jon now leads the UK & Irelands 1,200 strong Architecture Community, driving standard solutions, reinforcing rigorous re-use and a collegiate collaborative community and culture, leading with courage and conviction.
Jon is a firm believer in the 4Ps – Pace, Passion, Pride and Professionalism. He is a Chartered Engineer, Fellow of the British Computer Society, founding Fujitsu Fellow and a member of the Advisory Board for AppDynamics.
I'm a Distinguished Systems Engineer at Juniper Networks. My main technical interests are routing protocols, MPLS, PCE/WAN Controllers, automation, and optical integration. Before joining Juniper Networks in 1999, I worked at BT for several years, at first in the Photonics Research Department and later in the data transport and routing area. I have a PhD in ultrahigh-speed optical transmission and processing and an MA in Physics, both from Cambridge University. I co-authored the book "MPLS-Enabled Applications: Emerging Developments and New Technologies", with Ina Minei. The book is now in its third edition.
Marcel Wiget is Consulting Engineer Specialist and member of the Advanced Technology team for EMEA. His career within Juniper started back in 2009 as a Senior Systems Engineer driving one of the first MX based Broadband Edge deployment to success. Prior to Juniper, Marcel held various positions in pre-sales, professional services and development at Chantry Networks, Spring Tide, Nortel Networks and Wellfleet.
I love the intracacy and intimacy of succesful communications. Why and how people engage with each other is fascinating. I am also consumed with the way IT changes behaviours, values and expectations in society.
I bring this sense of wonder to my role in EMEA Service Provider Marketing Programs at Juniper Networks.
Down time: My passions are music, reading, politics, Derby County and playing the guitar (and the harmonica).
You can follow me elsewhere:
my personal blog: http://neilpound.tumblr.com/
my LinkedIn account: Neil Pound
I am one of a small team of Network Engineers working for Lumison Ltd, a UK ISP/MSP based in Edinburgh, Scotland. I have been with the company for almost 6 years moving from frontline support to the Managed Services team dealing with customer network design and implementation before talking up the role of Network Engineer. As well as the JNCIE-ENT certification.
I am currently a Sr. Product Marketing Manager specializing in Juniper's Security Portfolio in the Service Provider industry. I am an experienced senior technical leader, technical marketing engineer, solutions architect, and product marketing manager with over 20 years of Internet and Enterprise industry experience developing solutions from scratch often in relation with business units and technology groups, my projects ranged from product, solution, and technology development to corporate technology strategies. I have strong analytical skills and I am able to crunch and articulate complex technology to a variety of audience knowledge levels. I possess a deep hands-on technology and business knowledge of Service Provider and Enterprise architectures with deployment hands-on skills. I also bring a unique perspective of open source philosophy, including but not limited to open innovation, software development methodologies, open source monetization and business models, and licensing and compliance in software integration. I am a strategic leader with proved ability to empower a team to improve their product, themselves, their team, and our company’s market position.
An inspirational marketing leader working across the entire marketing mix to transform brand into business value, activity into results and thought leadership into measurable pipeline. You can follow me on Twitter at @PaulGainham
I have been at Juniper Networks since 2004, focused on Corporate Communications (media relations, analyst relations, customer reference progam) for the Europe, Middle East & Africa region.
I have worked in the networking industry since 1988.
Raghu Subramanian is VP of Sales Engineering for Asia-Pacific at Juniper Networks. Prior to this, he has served Juniper as chief strategist for the security business, product evangelist to channel partners, and product manager for M-series routers.
In past lives, Raghu was a chip designer at Hewlett Packard, and an R&D manager at a start-up acquired by PMC-Sierra.
Raghu has an MBA from the MIT Sloan School of Management, Ph.D. in Computer Science from the University of California at Irvine, and a B.Tech.in Electrical Engineering from the Indian Institute of Technology at Kanpur. In his spare time, he enjoys reading non-fiction, coaching kids for the Math Olympiad, and traveling with his family to other countries to learn about their ways.
Russell is the global leader of the Advanced Technologies team specializing in Data Center Virtualization and Automation. Russell leads the team that provides Juniper’s major customers with solutions to provide the network underpinnings for highly virtualized and automated data centers.
Stephen is currently a Partner Acccount manager at Juniper Networks, and has held this role for 3 years. Prior to Juniper, he worked at Extreme Networks for 11 years in a variety of roles.
Stephen is a Father of 3 children, a keen cricket fan and enjoys cooking, reading and theatre in his free time.
Stephen Liu is Senior Director of Product Marketing for Juniper Networks. In this role, he leads product marketing for Juniper’s industry-leading service provider portfolio of high-performance routing and switching products. These products include Juniper PTX Series, T Series, MX Series, and ACX Series platforms along with software and security.
Prior to joining Juniper in 2013, Stephen served as Director of Service Provider Marketing at Cisco Systems. In that role, he led product and solution marketing worldwide for the service provider routing, switching, optical, and software portfolio. Products included NCS, CRS, ASR, and ONS platforms.
Stephen attended the University of California, San Diego, where he received a bachelor’s of science degree electrical engineering – communication systems.
Hobbies include restoring old Volkswagens and coaching competitive youth soccer. He is based in Sunnyvale, California.
About Stuart Borgman, Business Systems Architect
Having spent many years in the telecommunications and networking industry, I understand just how complex networking technology can be, and equally, just how important it is for today’s fast-moving business.
Making the right IT choice for any organization is paramount, especially when it is helping drive business strategy. In my role at Juniper, I’m committed to helping all organizations plan and design their IT systems to make sure that each part works together to fully meet the needs of the business. Together with my colleagues in Professional Services, our aim is to ensure that all you need focus on is your business strategy, not the technology.
I'm currently working on a number of Service Provider projects focusing on Identity Management. These range from Mobile Operator WiFi offload projects & 3G SCADA device management to broadband authentication encompassing quota and service management for P2P and video traffic control.
I have over 15 years progressive experience designing complex RADIUS platforms to meet the demands of the most multifaceted businesses. One of the most successful projects focused on the consolidation of 22 separate RADIUS platforms spread over a large estate onto a single pair of RADIUS servers, offering the same functionality and business logic as the prior estate.
In addition I have spent a number of years observing and implementing solutions for the enterprise space in the BYOD and NAC market. It's a keen area of interest for me as it combines the whole concept of identity management and business needs together. My largest project in this space was for a UK company with global offices providing a NAC solution for over 200 sites, with over 150,000 staff.
Over the last 10 years Netutils have invested heavily in developing a technical team to support me and the business on these key areas. I strongly believe that a solution designed by Network Utilities should be the right solution technically and commercially for the customer, so my over-riding focus is on customer satisfaction. This follows on in the technical support service the Netutils team offer post implementation.
Not making tea, NAC, RADIUS, Quota Management, Diameter, full life cycle of the subscriber management. Working with large organisations taking a concept through to delivery around identity management whether authentication or Quality of Service.
An accomplished network engineer with 14+ years’ experience, and a Juniper employee since 2004, Tony leads the IT team focused on deploying “Juniper on Juniper”, using Juniper technology to run the business and deliver core business services across the enterprise. Tony holds a double JNCIS certification in Enterprise Routing, Security (JNCIS-ER, JNCIS-SEC) and a BS degree from California Polytechnic State University. Outside of work, Tony serves on a School Advisory Council, loves biking and good coffee.
Zoe Sands is Head of Digital Marketing at Juniper Networks and is responsible for digital marketing and social media across EMEA. She is an experienced Digital Marketer since 1997 with PRINCE2 practitioner status, during this period Zoe has successfully launched many new online innovations for Juniper Networks, Cisco, Dialogic, the Chartered Institute of Marketing (CIM) and Hyundai, including content managed and e-commerce based websites to integrated social media programmes. She has International exposure running projects globally, regionally and at a country level.
Zoe’s approach is to create an environment where those around her can share her passion for the Internet and the opportunities it presents. She says sharing knowledge, championing and communicating the benefits of digital capabilities enhances both the user experience and offers additional online communication channels and business opportunities. Zoe has a blog ‘Learning and sharing...’ to share her experience of all things online marketing, social media, chat online, SEO, SEM and mobile related content. You connect with Zoe via LinkedIn or find her on Twitter: @zoe9 and @ZoeSands.