Industry Solutions and Trends
Technology is more than just networking and Juniper experts share their views on all the trends affecting IT

I’ve written before about how SDN and NFV will be catalysts for huge amounts of change and benefits in the telecoms industry. From a network infrastructure perspective SDN and NFV will most likely be one of the biggest changes I’ll see during my career. Though, recent comments from Deutsche Telekom highlight some of the risks from moving to NFV showing that we are probably past the peak of expectation and entering the trough of disillusionment as people being to understand more of the deployment realities. This has left me wondering how long it will be till the NFV journey is complete.


A couple of months ago I was asked by a Juniper partner how long I thought it would be till we really saw the benefits of SDN and NFV. Due to the massive nature of change that’ll be required I intuitively said “it’ll be about 10 years” – this was a surprise to the partner as they thought it would be a lot quicker than this.


Paul Gainham

Doomsday? Not Here!

by Juniper Employee on ‎10-07-2014 03:09 AM

Maybe it’s due to the exhaustion of IPv4 addresses, it could be down to the recent coverage of some routers reaching their maximum routing table size but I have had to answer more questions regarding whether the Internet has reached its limit in the last few weeks than at any time I can remember.


Whilst the press are always looking for a sensational angle, it is a valid question.


Humair Raza

Cloudy with a Chance of ...

by Juniper Employee on ‎10-06-2014 02:59 PM

I was a bit surprised when I saw the stats that among the most commonly downloaded and used apps are the weather apps. Upon some thinking the reason seemed obvious, that our life these days depends on accurate weather forecast. One of my habits is to look at the weather early in morning to decide what to wear and even plan my day, whether the weather is good enough to do an afternoon jog, etc. Some of the advances in weather reporting in recent years is that weather technology companies are retrofitting planes to collect invaluable data during their normal flights. Whether we realize or not all of our air trips are now contributing to the accuracy of the global weather forecast. Next time try to itemize your air tickets on the tax return as your contribution to a global cause, good luck!





Day Two of Juniper Networks' Second Partner Marketing Academy

by Administrator Administrator ‎10-02-2014 03:34 PM - edited ‎10-03-2014 03:36 AM

Lutz Klaus welcomed back everyone and recounted a great evening of celebration with our partners. He introduced a panel session with Brad Brooks, Matt Hurley and Dave Silke. Brad said there are learnings we can take from the valley and utilise those trends hitting the market at the moment. Matt emphasised relationships are key and are how we are going to be successful in region. Then Dave revealed the secret of great storytelling is that it helps connect people and develop relationships.


Next up were presentations from Lutz Klaus, Sarah Ralston-Good and Martin Hester.


Click through to read more on this story.




Day One of Juniper Networks' Second Partner Marketing Academy

by Administrator Administrator ‎10-02-2014 03:18 PM - edited ‎10-03-2014 04:13 AM

We recently held the second Juniper Networks Partner Marketing Academy, after the resounding success of the first event held last year in Berlin, it was decided to make this annual event to develop and connect more with our partners. The theme of this year’s event was storytelling, a topical subject area where many B2B organisations are trying to emulate the success for storytelling from a B2C environment.


Lutz Klaus kicked off this year’s Partner Marketing Academy in Florence, Italy which was held at the beautiful Villa Le Maschere.




Next up was Brad Brooks, Juniper’s CMO who spoke about Juniper’s story and how we are monetising the network for impactful growth. Networks have completely changed and are becoming more dynamic says Brad. He continued by saying that networks are now more intelligent and developing fast, which changes the whole IT infrastructure experience.


Co-creation with customers is how we are going to make an impact in the future and build the networks of the future. Social Media has taught us that collaboration is essential and this is what we can learn from to develop the right co-creation experience. Co-creation will change the working environment, how we do business and crave out competitive advantage.


I recently met with our partners at the second Juniper Networks EMEA Partner Marketing Academy held in Florence, and here's some of the feedback they gave me from their time spent over the two day event:

“Coming to the Juniper Marketing Academy is about meeting your peers in the business, learning from each other and getting to know the great tips and tricks that really work. A great experience to enlarge your network.”

Sjors Teeuwen, Infradata

“Attending Juniper Networks Partner Marketing Academy 2014 was a great opportunity to seek information, get educated and share ideas with likeminded people. The academy provided an amazing couple of days, made better with the great venue and company within in the Juniper community. Being commended for our marketing activities was a highlight of the event and helps lay the foundation for us to create impactful campaigns.”

Steve Mabbutt, Hardware Group



To read more feedback about the Partner Marketing Academy then click through.


The following are a selection of my favourite photographs from the second Juniper Network Partner Marketing Academy held in Florence, Italy. Some of our most valued partners from the EMEA region took time out of their busy work schedules to join us to learn about Business Storytelling. If "a picture is worth a thousand words", then take a look at these below and see if you recognise anyone.

If you missed what happened at the event, then go to Twitter and search for #JNPRacad for all the event updates.



Juniper Networks 2014 Partner Marketing Academy - Villa Le Maschere  (4 of 89).jpg


I’ve been working on the telecoms industry for over a decade now. I've got a bit of a UK bias, and this is non-scientific, but here’s some observations on what has changed in that time


Humair Raza

Backhaul without Boundaries

by Juniper Employee on ‎09-22-2014 12:03 PM

There is no doubt that we are living in a virtual world these days, fantasy football, avatars, and so on. Sometime I wonder why we like virtual world so much. Apparent reasons that come to mind are that virtual world is almost equivalent to fantasy land. In the V-world you can dream big, the cost of failure is not huge, you can try out things before physically building them, you get the drift. These are the precise reasons that networks are also leaning towards the virtual environment with the help of network function virtualization (NFV) technology. Even backhaul is not safe from the virtual revolution, I call it “backhaul without boundaries”.


without boundaries.jpg


Enterprises seem to finally wake-up with the music of SDN. I’ve recently been asked in multiple places on how Enterprises can benefit from SDN. Implementing SDN as part of their cloud infrastructure will allow enterprises to gain control over the virtualised resources in a coordinated fashion.


After getting this comment a few times from people it made me wonder. Why not fix it? If everything works fine, how do you make sure it keeps working fine?  As a network integrator, service provider or end user it is a good thing, of course, that when nothing is broken you have no escalations and your customer satisfaction is probably high, but you also have a lot less interaction with your high level contacts in your end user community.


At a certain point when something does fail, then you do have to fix it. What are then the costs of fixing, both for yourself as well as for your end user? The network may even be down. You will have attention at a high level, just not the attention you wanted. So for you, your end-users, and for Juniper Networks, too, it would make sense to involve the services organization even when things are going well. Is all of the hardware and software still supported? Are there any potential capacity issues on the horizon? If you do have a malfunction, is there enough redundancy? Juniper with their partners are capable of delivering all necessary services needed to keep customer satisfaction up and even improve it when it is already high.


This is a guest blog post. Views expressed in this post are original thoughts posted by Neal Wilkinson, Head of Marketing, SecuraHosting. These views are his own and in no way do they represent the views of the company he works for.


Commissioning a new cloud platform is an incredibly exciting time, a time where you see all the decisions, planning and design that has taken place over many months; start to take shape and form.


The technical team at Secura Hosting is currently in the closing stages of this process, adding the finishing touches to our new virtual private cloud (VPC) platform. We have selected Juniper Networks to provide the switching and routing for the new platform and as such, I have been asked to give some insight into the key considerations and factors that ultimately contributed to this decision.


I will kick things off with a brief overview of the VPC project, which will hopefully help put our decision making process and its eventual outcome, into some context.


The European Cloud provider Cloudwatt recently announced a live production implementation of Software Defined Networking (SDN) using OpenContrail to support its public cloud service.


Cloudwatt has an Opensource approach; its cloud orchestration platform is based on Openstack. Using OpenContrail as its SDN controller, it has integrated network automation into its cloud orchestration system.


While it is exciting to see SDN transition from hype to deployment, it’s good to stop and consider if this is just another approach to an old problem or if it is solving a new problem which will bring business value to Cloudwatt. While our industry thrives on technology innovation, it can also be ruthless. Investment is unlikely unless there is business value. Everett Rogers developed his theories around the diffusion of innovation and the resulting Innovation adoption curve. This identifies the various stages of innovation introduction, initially starting with the innovators who are prepared to take a level of risk to gain a competitive advantage, eventually moving to majority market adoption and finally followed by the laggards. Many technologies fail to reach the innovators phase. Rogers used the work of Bryce Ryan and Neil Gross while developing his theories. Ryan and Gross concluded that there are five major stages in the adoption process; awareness, Interest, evaluation, trial and adoption. Many technologies fail to make the transition from trial to adoption, making announcements such as the Cloudwatt deployment important to the future of SDN. 


It’s the start of another National Football League (NFL) season…who am I kidding, it’s the start of another Fantasy Football season and my draft is quickly approaching.   The fantasy football experience has become stale over the years, the guys get together for a big draft party and then talk smack each week on what looks like a 1990’s message board. It’s 2014!  How exciting is that?  In the age of the Internet and the proliferation of video, I believe the fantasy football experience can be enhanced.  We can do much better.  Imagine 4K Ultra HD video streamed to you from every fantasy player on your team. Better yet, while they are playing their actual game you will receive a mash up of real time plays by your players, straight into your personal football game. This would revolutionize fantasy football, as we know it.  According to the Fantasy Sport Trade Association (FSTA), there are approximately 25.8 million American fantasy football participants in 2013.  My dream could be shared with millions, but how would the Internet deal with all this extra bandwidth?


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