Industry Solutions and Trends
Technology is more than just networking and Juniper experts share their views on all the trends affecting IT

Juniper Aruba Campus Solution.PNGTogether Juniper and Aruba simplify how enterprise customers manage their Juniper + Aruba campus enterprise network. With the recent release of Junos Space Network Director 2.0 and Aruba's AirWave Management Suite 8.0.7, customers can cross launch Network Director from within Airwave. This introduces a new level of flexibility allowing you to efficiently choose the best tool for the job: manage and troubleshoot Juniper Ethernet switches from Network Director or Aruba wireless access points from AirWave. 


When you ask 10 people what is Packet Optical Convergence, you may get 20 different answers. In my view, it’s an opportunity to drive network simplification via cross layer visibility thus achieving maximized efficiency.


Let me get started with a story I learned many years ago. When Routers were first introduced to COs, there was a lot of resistance. Back then it was against the “fan less operation” rule. After many long debates, a common ground was established and Routers were deployed in COs. In order to make all parties comfortable, a wall was built in the room separating the traditional equipment from the Routers, a hole was opened in the wall for cabling to be passed and the worlds were connected. The wall was there for many years until it was finally torn down. 


On March 11th Juniper Networks announced multiple new innovations around scaling the PTX core router, a new range of high density data centre switches and enhancements to our security products. Much of the coverage of these announcements was product centric, so in a world where a lot of the industry buzz is around new areas such as SDN, virtualisation and service agility you may be left thinking “so what?”


Juniper engineers designed the PTX5000 router that takes Cisco 5 full racks of their platforms to match.  Alternatively, Juniper can deliver the same capacity as Cisco's flagship router in the PTX3000, a product 91% smaller.  Watch Jonathan Davidson, EVP of Juniper Development and Innovation, explain just how Juniper Networks has revolutionized routing… again. 


Juniper Networks Live Demo's at MPLS & SDN World Congress

by Juniper Employee ‎03-16-2015 03:04 AM - edited ‎03-16-2015 03:10 AM

The time of SDN/NFV hype is past. Sure, you will still come across exaggerated claims that the cure to all your networking challenges is just a click away but the nature of the conversation has fundamentally changed. It's now grounded in fact; no longer does it reside in that other virtual world - namely PowerPoint. It's now a regular occurrence to hear of a service provider publishing news of a virtualisation strategy or an agreement to embark on a trial.


NorthStar Controller at the MPLS/SDN World Congress

by Juniper Employee ‎03-12-2015 04:08 AM - edited ‎03-15-2015 12:19 PM

See a live demo of NorthStar on our exhibition booth!


As a super fan, I see Star Wars everywhere: on my phone, the background on my desktop—even my pets are named after Star Wars characters. The movie franchise has even followed me to Juniper, where our engineering organization is known as Juniper Development and Innovation—JDI for short, but we refer to it as “Jedi.” I was recently joking with a colleague, “Now that we are Jedi, we’re going to provide a new hope for our customers.”


In fact, I even see a parallel between Star Wars and the plight of service providers, who are facing a drastic rise in the amount and unpredictability of traffic while trying to retain or grow wallet share that is deteriorating due to the declining cost of Internet connectivity. In my mind, this is analogous to the Rebel Alliance facing the reconstruction of a second Death Star (the modern-day Death Star for service providers, of course, being the second wave of Internet growth fueled by mobile, video, and cloud applications).


Why the network is critical to cloud success

by ‎03-02-2015 07:31 AM - edited ‎03-03-2015 02:04 AM

This is a guest blog post. Views expressed in this post are original thoughts posted by Ann Rote, Director, Global Marketing GTT. These views are her own and in no way do they represent the views of the company she works for.


It is certainly no secret that cloud solutions have become an integral part of how companies do business today and they continue to grow in importance. For enterprises, implementing cloud services this can help reduce costs, boost productivity and improve efficiency. To gain maximum benefits from available cloud ‘utilities’, enterprises should explore the security and reliability of private networking as the means of connecting to the various cloud options.


Many organizations deploy a hybrid cloud model which allows it to distribute workloads between private and public clouds. This provides the ability to dynamically consume and deliver cloud utilities and services from multiple platforms allowing the modern enterprise to remain agile. In turn, enterprises are putting greater focus on the network that connects the various cloud components together. By making the hybrid cloud architecture part of the corporate WAN, private networks play a critical role in the solution. Using a private network allows for a more flexible interconnection between cloud platforms and ensures application performance and security across a shared network fabric.


Are you a risk-averse? Use virtualization!

by Juniper Employee ‎01-30-2015 12:59 AM - edited ‎01-30-2015 01:17 AM

Using virtualization to reduce the business risks of launching new services


Launching a new service by the telecommunication industry (as in many other sectors) is not an easy task: it requires a lot of research and planning in order to make sure the huge investment is safe. 




For decades telecom carriers invested billions of dollars in building out massive networks to serve millions of customers. The economics were simple and certain. And lucrative. A captive customer base was guaranteed and so was the pricing.


The industry changed with the U.S. Telecommunications Act of 1996 and similar deregulation laws around the world. According to the FCC, “the goal of [the] new law [was] to let anyone enter any communications business -- to let any communications business compete in any market against any other.” Frightening words to any monopoly incumbent. New entrants and new technologies have been chipping away at the carrier business ever since. For wireless carriers that have launched post-deregulation, the seminal moment occurs when subscriber penetration becomes saturated and the easy growth stops. But the problems for wireline and wireless carriers are similar. The “build it and they will come” business model is cracking.


But 18 years on, most incumbent telcos are still stable businesses generating billions of dollars of cash flow every year even though prices of legacy communications services are decreasing and more nimble competitors who grew up with the Internet can out-maneuver them. This apparent paradox is explained by the fact that telcos retain some important competitive advantages; notably, the carrier grade performance and security that comes with owning the network. The carrier economic advantage is more nuanced. Massive installed networks generate significant barriers to entry and high gross margins, but they also create the rigidity that comes with a huge balance sheet.


In this context, Network Functions Virtualization (NFV), or more broadly, Network Virtualization (NV), along with Software Defined Networking (SDN), have arrived as putative saviors of the industry. The potential economic benefits of NV & SDN are fairly well known, but not yet proven:

  1. Lower OpEx and CapEx - Automation of key processes, increased use of off the shelf hardware, etc.
  2. Increased revenues - New services, more nimble service development, improved customer experience, etc.

This common view is incomplete. NV & SDN can transform the carrier business model, but only in concert with purpose built infrastructure. The trick is to get the agility advantages of virtualization, while maintaining the economies of scale advantages of purpose-built networks based on customized hardware and silicon. Complex deployment decisions must be untangled from two perspectives: economic/service and technical/architecture.


Ideally carriers employ flexible virtualized platforms to experiment with new services, new partners, new geographies, or changing customer tastes. Virtual platforms may also be more appropriate to serve small business customers. Then carriers can shift traffic to dedicated infrastructure better suited to handle the capacity demands of a “successful” service. Virtualized infrastructure can be scaled in and out and moved around in the network to handle peak loads. Carriers can dynamically shift back and forth between low risk, variable cost business models and the legacy model based on high margins and operating leverage. New services are quickly spun up at low cost and just as importantly, easily and cheaply retired as necessary. Proven services continue to be the engine of cash flow, but rapidly deployed new services ensure survival.


Similar analyses can be performed from a technical/architectural perspective. Virtualization makes sense in some parts of the networks, such as in the access layer, compute and storage functions, or moderate bandwidth applications, but not in others, such as the IP core.


Juniper offers carrier-grade virtual platforms and proven, dedicated architectures to handle the elasticity needed for uncertain, moderate throughput applications and the scale and performance needed for high volume applications. We are uniquely qualified to help carriers navigate the complex questions along NV/SDN journey regarding the optimal timing of investments, virtual-to-dedicated solution migration (and vice versa), and the circumstances under which carriers should deploy virtual routers vs. a conventional big box router.

The Zero-Down Time DC Migration. You Can Do It, Too

by Juniper Employee ‎01-15-2015 03:04 AM - edited ‎01-15-2015 03:06 AM

Here’s a hypothetical situation for you. Let’s say you run a hosting company. And naturally you want to grow. Fast. More customers, more connections, more cloud. You want to differentiate yourself by offering the greatest possible flexibility and security, whilst guaranteeing data privacy for your customers. This was not a hypothetical situation for SW Hosting. This dynamic young company based in Spain was poised to grow. After analyzing the market they knew that a Juniper Networks MetaFabric Architecture was what they needed from a technical standpoint, but there were still SWHosting logo.pnglots of questions about how to actually go about doing it. So they turned to Juniper Networks Professional Services to provide the skills and resources to work with their own engineers towards a single goal: the success of the project.


Disruption is often a challenge to large incumbent businesses, but the change also brings huge opportunities for new businesses. Within this context, SDN and NFV provide a massive opportunity for small service providers to step up and become a global super power. But how may this happen?


Make blogging your New Year’s Resolution for 2015!

by Administrator Administrator ‎01-02-2015 07:00 AM - edited ‎01-02-2015 07:22 AM

Storytelling helps to convey events, your expertise and experiences into words, images and videos. Stories have been shared in every culture since the beginning of civilisation as a means of entertainment, education and development, cultural preservation and instilling moral values. As an organisation Juniper Networks’ has many powerful stories that its customers and partners have experienced with its products and services, so I would like to hear your stories and help publish these out to a wider audience by sharing these great experiences via blog posts. Blogging is the fastest and most effective way to share stories and experiences. So, what’s stopping you from blogging?


Action: Call for Guest Bloggers


Blogs that are successful are those that are kept fresh, regularly updated and cover different viewpoints on different topics and educate the community. With the support of many, including experiences shared by employees, customer and partners 2014 was a great year for Juniper in terms of blogging, there were several customer, partner and industry expert guest blogs published and I want to continue this momentum during 2015, so hence my call for guest bloggers on the Industry Solutions and Trends blog.


10 Digital Marketing and Social Trends for 2015


It is that time of year where I review what’s happened in the past 12 months and see what trends I can see starting to emerge for the coming year. Here are my top ten trends, which I think will shape digital marketing in the coming 12 months;


  1. Social Selling.
  2. Personalisation.
  3. Personal Branding verses Corporate Branding.
  4. New apps and online services for the time poor.
  5. 4G mainstream, 3G clogged networks.
  6. Internet of Things is fast becoming mainstream.
  7. Social advertising
  8. End user, employee and brand generated video content
  9. User generated content
  10. 2015 is the Year of Marketing Advocacy through your employees, customers and partners.

Click through to read more on my predicted trends for 2015.


A colleague of mine made a wonderful comment in a meeting I was in a few weeks back when he pointed out that ‘somebody’ did not exist in our company directory. The comment came as part of a planning discussion where, almost inevitably, it’s easy to fall into the ‘somebody should fix that’ kind of comment trap as you assess the planning horizon and consider the goals and objectives you need to achieve.


Good for him that he did as it re-enforced the fact that the answers to some of the challenges in front of you lie much closer to home rather than simply offloading them to a mythical, virtual individual called somebody


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