In recent months, I’ve read a lot of industry articles, whitepapers and blogs about the Social Enterprise or sometimes called Social Business . In essence this seems to mean enterprises are becoming more collaborative both internally with employees as well as externally with suppliers, business partners and most importantly customers. Yes it relies upon deploying new applications to support this collaborative effort but the most significant facet is the implications of a fairly radical cultural shift; both in terms of how we communicate and the future role that IT organisations need to play.

But as ever with market trends, there seems to be confusion in a broader context...