A slightly schizophrenic start to this blog but before I go on to explain my reasoning behind the title, I wanted to make clear that in my view the Consumerisation of IT and in particular the phenomenon of ‘bring your own device’ (BYOD) will both have a positive impact on businesses and IT departments if proactively embraced.   Those benefits will accrue from progressive HR policies that recognise the growing importance of social media tools both in productivity terms (yes, social media tools can and will have a positive impact on employee productivity) combined with attracting and keeping the next generation of top talent from the so called ‘Generation Y’  genre.