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Day Two of Juniper Networks' Second Partner Marketing Academy

by Trusted Contributor ‎10-02-2014 03:34 PM - edited ‎10-03-2014 03:36 AM

Lutz Klaus welcomed back everyone and recounted a great evening of celebration with our partners. He introduced a panel session with Brad Brooks, Matt Hurley and Dave Silke. Brad said there are learnings we can take from the valley and utilise those trends hitting the market at the moment. Matt emphasised relationships are key and are how we are going to be successful in region. Then Dave revealed the secret of great storytelling is that it helps connect people and develop relationships.

 

Next up were presentations from Lutz Klaus, Sarah Ralston-Good and Martin Hester.

 

Click through to read more on this story.

 

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Day One of Juniper Networks' Second Partner Marketing Academy

by Trusted Contributor ‎10-02-2014 03:18 PM - edited ‎10-03-2014 04:13 AM

We recently held the second Juniper Networks Partner Marketing Academy, after the resounding success of the first event held last year in Berlin, it was decided to make this annual event to develop and connect more with our partners. The theme of this year’s event was storytelling, a topical subject area where many B2B organisations are trying to emulate the success for storytelling from a B2C environment.

 

Lutz Klaus kicked off this year’s Partner Marketing Academy in Florence, Italy which was held at the beautiful Villa Le Maschere.

 

 

Next up was Brad Brooks, Juniper’s CMO who spoke about Juniper’s story and how we are monetising the network for impactful growth. Networks have completely changed and are becoming more dynamic says Brad. He continued by saying that networks are now more intelligent and developing fast, which changes the whole IT infrastructure experience.

 

Co-creation with customers is how we are going to make an impact in the future and build the networks of the future. Social Media has taught us that collaboration is essential and this is what we can learn from to develop the right co-creation experience. Co-creation will change the working environment, how we do business and crave out competitive advantage.

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Attendee Feedback from the Second Juniper Networks Partner Marketing Academy, 2014

by Trusted Contributor ‎10-02-2014 10:46 AM - edited ‎10-08-2014 09:27 AM

I recently met with our partners at the second Juniper Networks EMEA Partner Marketing Academy held in Florence, and here's some of the feedback they gave me from their time spent over the two day event:



“Coming to the Juniper Marketing Academy is about meeting your peers in the business, learning from each other and getting to know the great tips and tricks that really work. A great experience to enlarge your network.”

Sjors Teeuwen, Infradata

“Attending Juniper Networks Partner Marketing Academy 2014 was a great opportunity to seek information, get educated and share ideas with likeminded people. The academy provided an amazing couple of days, made better with the great venue and company within in the Juniper community. Being commended for our marketing activities was a highlight of the event and helps lay the foundation for us to create impactful campaigns.”

Steve Mabbutt, Hardware Group

 

 

To read more feedback about the Partner Marketing Academy then click through.

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The following are a selection of my favourite photographs from the second Juniper Network Partner Marketing Academy held in Florence, Italy. Some of our most valued partners from the EMEA region took time out of their busy work schedules to join us to learn about Business Storytelling. If "a picture is worth a thousand words", then take a look at these below and see if you recognise anyone.

If you missed what happened at the event, then go to Twitter and search for #JNPRacad for all the event updates.

Enjoy!

 

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This is a guest blog post. Views expressed in this post are original thoughts posted by Vanessa Cardwell, Marketing Manager at Network Utilities.

 

In short, it was all about the latest networking and security innovations from Juniper Networks topped off with a few thrills! Hosted at Mercedes Benz World the workshop gave our customers the opportunity to hear first-hand from Juniper executives and technical experts about the latest innovations in networking and security from Juniper Networks.

 

In the morning Juniper experts delivered presentations on BYOD, security and networking innovation. We were delighted to also have the opportunity to experience demos of Juniper Networks’ innovative Junos WebApp Secure solution and network management solution Junos Space. Following the workshop sessions our guests had the opportunity to experience the buzz of the Mercedes Benz World Driving experiences both on-track and off-road.

 

"Great day all round – useful to meet and talk to other Juniper users and to hear about the other products that Juniper Networks offer during the various seminars. The afternoon driving experience rounded off a great day … thanks!"
Steve Collins, IT Manager, A Mclay & Company Ltd

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What does Behavioural Economics, Mr Spock and B2B Marketing have in common?

by NatalieHorne ‎12-11-2013 07:37 AM - edited ‎12-13-2013 08:21 AM

This is a guest blog post. Views expressed in this post are original thoughts written by Natalie Horne, Director of Strategy at Prime Decision.

 

Whether intentionally or intuitively, salespeople appreciate a fundamental psychological insight, which is often neglected by B2B marketers: Even the most rational choices are affected by context.

 

Your most brilliant salesperson will likely use a wealth of techniques like active listening, empathy, eye contact and body language, along with questioning and negotiation tactics, to influence prospective buyers. These approaches work because, without noticing it, our brains are constantly taking cues from our context - whether our context is a LinkedIn app, a video or a board room. Behavioural economics, which is finally receiving attention in the B2B space, is based upon this same insight.

 

The cognitive biases at the heart of behavioural economics are by no means limited to consumer behaviour. Doctors, for instance, are more likely to prescribe drugs which are framed in terms of ‘survival rates’ rather than ‘mortality rates’. Bias is also known to affect financial decisions: Stocks with easily-pronounceable names are found to perform better in their first 24 hours on the market. Our decision-making is less fixed and logical than we realise. Daniel Kahneman’s bestselling book Thinking Fast and Slow explains this in terms of two systems: System 1 is fast, automatic and intuitive; System 2 is effortful, logical and reasoned.  If we operated purely within System 2 we would act like the character Spock from Star Trek.

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Despite the unreasonable hour I had to get up , I was excited to be in Berlin! I like Berlin; the transformation the city went through is remarkable. The city is breathing freshness. Combined with its rich and extraordinary history it’s the perfect inspiring scene for the first Juniper Networks EMEA Marketing Academy. I arrived at the nhow hotel; a Barbie Walhalla so it seems (since everything is pink in here!).

 

The Juniper Networks crew did a great job in putting together a very interesting program. Lutz Klaus - the perfect host for the Marketing Academy - set the ball rolling and reminded us of the main goal of our gathering: Let’s get to know each other and create a platform to exchange ideas! 

 

Natalie Horne of PrimeDecision was the first speaker introduced by Lutz. As marketers we are all interested in what drives behavior and how the decision making progress works in people’s minds. Natalie provided us with an introduction in behaviour-centric marketing strategy, since it is the context that determines the perception of a product, solution or brand.

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I had the pleasure of taking part in the recent Juniper Networks Partner Marketing Academy in Berlin, the event was buzzing for two days with great speakers and lots of ideas circulating. I met so many of our partners I had worked with online and within the social networks; it was a pleasure to meet up with those I hadn’t met in person before. The following lists some of the feedback I’ve received about this event;

 

“Attending the Juniper Networks' EMEA Partner Marketing Academy has been very valuable. Both, the speakers, the covered topics and the workshops as well as sharing and discussing experiences with Juniper’s and other channel partners’ marketers that face the same challenges have been informative, significant and very inspiring. Many thanks to Juniper for these two great days and an exciting event!”

 

Kirsten Schmitz, Xantaro

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Juniper Networks' EMEA Partner Marketing Day Two Review

by Trusted Contributor ‎11-07-2013 07:24 AM - edited ‎11-07-2013 11:05 AM

So we received lots of positive feedback about day one of the first Juniper Networks' EMEA Partner Marketing Academy, people wanted to know when the next event was happening and they hadn’t even attended the second day! Wow! This says something when people are interested in attending another event even when the current event is still in progress – what a positive reaction! The following highlights the best bits of day two:

 

Richard Robinson of Google kicked off the second day with some pretty amazing statistics he said there are now 2.4 billion people connected online, that’s amazing considering there are just over 7 billion people on planet earth. With this connected world every company, every person is now a media owner. We all create our own content and distribute across the content networks and social channels. Richard also said that there are 100 hours of video uploaded to YouTube every minute. So, bearing this in mind third party content creation is a big challenge for brands and how they utilise and verified this content is challenging. It is impossible to keep up with the flow of content created without investing in resources and effective monitoring tools. I loved this thought from Richard “if a picture is worth a 1000 words, then how much is a two minute video worth?” This is really thought provoking and we should be thinking about putting a value on the marketing content we create. If this is my only take away from Richard’s session, then video has to be fundamental to content creation. I would urge our partners to think about inserting video into their marketing communications, it is perfect for getting across messages and is so effective in delivering content.

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Juniper Networks' EMEA Partner Marketing Academy Day One Review

by Trusted Contributor ‎11-06-2013 05:09 AM - edited ‎11-07-2013 11:06 AM

It was an early start for me today as I headed to Heathrow Terminal 5 for my trip to Berlin where Juniper Networks is holding its first EMEA Partner Marketing Academy at the nHow Hotel, a fabulous venue and fitting for the event theme Ideation. I was looking forward to reconnecting and catching up with people I know. So, here is a summary of what happened on day one:

 

First up was Lutz Klaus introducing the event and setting the scene for the day firing up our partners for a packed day of insightful content.

 

Then Natalie Horne of PrimeDecision spoke about using behavioural science in B2B, and to take the understanding of how the mind works, then utilise for business. This can be done very simply by making small tweaks to marketing messages, which then can create a big impact. She urged people to experiment and make improvements to your marketing delivery, which would in turn see differences in how people interacted with the brand. Making behaviour centric to your marketing strategy would unlock the holy grail of your customer and prospects behaviours. It could be simply just utilising your social media channels more, which would in turn provide behavioural visibility. She concluded that the buyer has much more control over the buying process with Social Power! Sales are now engaged much later. So, take up social and gain behavioural insight into what your customers and prospects are saying.

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