2011 will be known as the year for Over-the-Top (OTT) TV in Europe. With the proliferation of Broadband, in almost every country one or more Video-on-demand (VoD) provider is offering paid streaming services over the Internet, modestly competing with the well established cable, satellite and IPTV platforms.

Let's analyze the challenges it represents to the SPs and the key strategies to compete in that space. 

The UK government estimates shared services will save £500m each year on a current spend of £2.5BN. Would a private company pursue such a reward more aggressively?