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Personal Branding Expert William Arruda talks to Juniper's New Direction Womens Lunch

by Administrator Administrator ‎01-18-2012 04:10 PM - edited ‎01-25-2012 10:08 AM

This was probably my favourite session of the Partner Conference and it is where I got to meet William Arruda for the first time, I was so excited as I’ve read his book “Career Distinction” and have been working on my own personal brand since 2007. So, here’s a summary of what he covered in the session.

 

William introduced the audience to the importance of creating unique experiences and connections; this is what creates your own unique brand. He says conformity is the enemy of innovation. Note that working on your personal brands doesn’t compete with corporate brands they complement one another and help build a greater more authentic voice. It is so important for corporates to utilise employees’ personal brands.

 

He also shared his 1-2-3 approach to personal branding success started with extract, then moved onto express and then exude your personal brand. You can find out more about this process in his book “Career Distinction”. If there is one personal branding take away you have then remember that personal branding is not about being famous, it is about knowing your audience both internally and externally. So, BE YOU!

 

To get you started with personal branding check out William’s personal branding videos, there are lots of useful hints and tips and also measure your online identity by using the online ID calculator. Or you might want to connect with him via his Facebook page.

 

After the presentation I was lucky enough to interview William, this video will be posted on YouTube so watch out for this.

 

Finally don’t forget you can watch the main conference sessions again at www.junipervirtualgpc.com you will need a login to view the content. What are you waiting for? View these fantastic videos now.

About the Author
  • Remarkably organized stardust. https://google.com/+JamesKelly
  • I have been in the networking industry for over 30 years: PBXs, SNA, Muxes, ATM, routers, switches, optical - I've seen it all. Eleven years in the US, over 20 in Europe, at companies like AT&T, IBM, Bay Networks, Nortel Networks and Dimension Data. Since 2007 my focus has been on services at Juniper: support services, professional services, service automation. Our market is characterized by amazing technological innovations, but technology is no use if you cannot get it to work and keep it working. That is why services are so exciting: this is where the technology moves out of the glossy brochures and into the real world! For more about me, go to my LinkedIn profile: http://fr.linkedin.com/pub/joe-robertson/0/4a/34a
  • Justin has held a variety of positions at Alternative Networks since 1997 including responsibilities for running sales, product management, marketing, and training functions. More recently he has been incubating a Wide Area Network division, and running cross sales in the enterprise sales division following an acquisition.
  • Justin Scopaz is senior director of Juniper Networks’ Worldwide Distribution organization. In this role, he is leading a global team driving worldwide distribution strategy, sales, and operations. Prior to Juniper, Scopaz spent nearly two decades at Ingram Micro in a variety of senior leadership positions. Most recently, he served as vice president and general manager of Ingram Micro’s Data Capture and Physical Security business units. He also had responsibility for major national partners. Based in Orange County, California, Scopaz is involved in both private and charitable organizations. He holds a B.A. in Business Management from California State University.
  • I manage the Professional Services department for a Juniper Elite reseller in Southern California. When not trying to keep my customers and engineers happy I also like teach Juniper classes and spread the word about the power of Junos.
  • http://www.linkedin.com/in/louiseemmahunter
  • Michael Leonard is a Sr. Technical Marketing Manager at Juniper Networks for data center and cloud computing.
  • Zoe Sands is Head of Digital Marketing at Juniper Networks and is responsible for digital marketing and social media across EMEA. She is an experienced Digital Marketer since 1997 with PRINCE2 practitioner status, during this period Zoe has successfully launched many new online innovations for Juniper Networks, Cisco, Dialogic, the Chartered Institute of Marketing (CIM) and Hyundai, including content managed and e-commerce based websites to integrated social media programmes. She has International exposure running projects globally, regionally and at a country level. Zoe’s approach is to create an environment where those around her can share her passion for the Internet and the opportunities it presents. She says sharing knowledge, championing and communicating the benefits of digital capabilities enhances both the user experience and offers additional online communication channels and business opportunities. Zoe has a blog ‘Learning and sharing...’ to share her experience of all things online marketing, social media, chat online, SEO, SEM and mobile related content. You connect with Zoe via LinkedIn or find her on Twitter: @zoe9 and @ZoeSands.
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