Recently Juniper Networks hosted two social media workshops in Europe for its partners in the UK and Sweden. After attending the UK session, which was hosted by Luanne Tierney, it sprung to mind that although there is still a lot of buzz around social media, most businesses are not truly utilising it. I hope that the following piece on social business may provoke you to take action within your organisation and start your own social business journey.

Just as email has become a ubiquitous business tool so will social media in the coming years, therefore it is imperative that businesses take notice of social media.