I believe you would set up your own DNS to serve google.com. You would have * have an NS pointing to Google's name servers. Then, you would have an A record for chat with an address of 127.0.0.1.
Alternatively, you could send out a hosts file update within the company. UNIX boxen will be /etc/hosts. Windows hosts will be %WINDOWS%/system32/driver/etc/HOSTS
Best of luck,
Sean Ellis