Are you sure the firewall is repeating the lookup every 10 seconds?
The host you listed, media.fastclick.net, has a TTL of 300s.
First let's find out where fastclick.net info comes from:
Optimus:~ kr$ dig fastclick.net in ns
; <<>> DiG 9.7.6-P1 <<>> fastclick.net in ns
;; global options: +cmd
;; Got answer:
;; ->>HEADER<<- opcode: QUERY, status: NOERROR, id: 62621
;; flags: qr rd ra; QUERY: 1, ANSWER: 8, AUTHORITY: 0, ADDITIONAL: 11
;; QUESTION SECTION:
;fastclick.net. IN NS
;; ANSWER SECTION:
fastclick.net. 142678 IN NS eur2.akam.net.
fastclick.net. 142678 IN NS eur7.akam.net.
fastclick.net. 142678 IN NS ns1-100.akam.net.
fastclick.net. 142678 IN NS ns1-27.akam.net.
fastclick.net. 142678 IN NS usw1.akam.net.
fastclick.net. 142678 IN NS asia9.akam.net.
fastclick.net. 142678 IN NS use4.akam.net.
fastclick.net. 142678 IN NS eur3.akam.net.
;; ADDITIONAL SECTION:
eur2.akam.net. 59878 IN A 213.254.238.132
eur3.akam.net. 59879 IN A 195.59.44.133
eur7.akam.net. 59887 IN A 195.59.188.171
use4.akam.net. 59878 IN A 69.31.29.57
usw1.akam.net. 59878 IN A 96.17.144.195
asia9.akam.net. 59878 IN A 124.40.52.132
asia9.akam.net. 59878 IN AAAA 2a02:26f0:67::64
ns1-27.akam.net. 59879 IN A 193.108.91.27
ns1-27.akam.net. 59879 IN AAAA 2600:1401:2::1b
ns1-100.akam.net. 59879 IN A 193.108.91.100
ns1-100.akam.net. 59879 IN AAAA 2600:1401:2::64
;; Query time: 107 msec
;; SERVER: 192.168.1.1#53(192.168.1.1)
;; WHEN: Thu Jun 27 15:11:21 2013
;; MSG SIZE rcvd: 406
Ok... now I'll ask one of those listed nameservers directly about the hostname media.fastclick.net:
Optimus:~ kr$ dig @usw1.akam.net media.fastclick.net
; <<>> DiG 9.7.6-P1 <<>> @usw1.akam.net media.fastclick.net
; (1 server found)
;; global options: +cmd
;; Got answer:
;; ->>HEADER<<- opcode: QUERY, status: NOERROR, id: 44536
;; flags: qr aa rd; QUERY: 1, ANSWER: 1, AUTHORITY: 0, ADDITIONAL: 0
;; WARNING: recursion requested but not available
;; QUESTION SECTION:
;media.fastclick.net. IN A
;; ANSWER SECTION:
media.fastclick.net. 300 IN CNAME vcm-media.valueclick.akadns.net.
;; Query time: 108 msec
;; SERVER: 96.17.144.195#53(96.17.144.195)
;; WHEN: Thu Jun 27 15:11:37 2013
;; MSG SIZE rcvd: 79
Ok... it's an alias (CNAME) to vcm-media.valueclick.akadns.net. Fine, let's find out what the nameservers are for akadns.net:
Optimus:~ kr$ dig akadns.net in ns
; <<>> DiG 9.7.6-P1 <<>> akadns.net in ns
;; global options: +cmd
;; Got answer:
;; ->>HEADER<<- opcode: QUERY, status: NOERROR, id: 25410
;; flags: qr rd ra; QUERY: 1, ANSWER: 10, AUTHORITY: 0, ADDITIONAL: 10
;; QUESTION SECTION:
;akadns.net. IN NS
;; ANSWER SECTION:
akadns.net. 68314 IN NS ns11-128.akadns.net.
akadns.net. 68314 IN NS ns2-129.akadns.net.
akadns.net. 68314 IN NS ns6-131.akadns.org.
akadns.net. 68314 IN NS ns6-129.akadns.net.
akadns.net. 68314 IN NS ns2-131.akadns.org.
akadns.net. 68314 IN NS ns1-129.akadns.net.
akadns.net. 68314 IN NS ns17-133.akadns.org.
akadns.net. 68314 IN NS ns20-131.akadns.org.
akadns.net. 68314 IN NS ns3-131.akadns.org.
akadns.net. 68314 IN NS ns3-129.akadns.net.
;; ADDITIONAL SECTION:
ns1-129.akadns.net. 59878 IN A 193.108.88.129
ns2-129.akadns.net. 60078 IN A 2.22.230.129
ns2-131.akadns.org. 59828 IN A 2.22.230.131
ns3-129.akadns.net. 63788 IN A 23.61.199.129
ns3-131.akadns.org. 59828 IN A 23.61.199.131
ns6-129.akadns.net. 63974 IN A 95.100.168.129
ns6-131.akadns.org. 59828 IN A 95.100.168.131
ns11-128.akadns.net. 60883 IN A 96.7.50.128
ns17-133.akadns.org. 59828 IN A 124.40.52.133
ns20-131.akadns.org. 59828 IN A 213.155.153.131
;; Query time: 90 msec
;; SERVER: 192.168.1.1#53(192.168.1.1)
;; WHEN: Thu Jun 27 15:12:13 2013
;; MSG SIZE rcvd: 421
So far, so good. Now we'll ask about vcm-media.valueclick.akadns.net directly from one of the akadns.net servers:
Optimus:~ kr$ dig @ns1-129.akadns.net vcm-media.valueclick.akadns.net
; <<>> DiG 9.7.6-P1 <<>> @ns1-129.akadns.net vcm-media.valueclick.akadns.net
; (1 server found)
;; global options: +cmd
;; Got answer:
;; ->>HEADER<<- opcode: QUERY, status: NOERROR, id: 33726
;; flags: qr aa rd; QUERY: 1, ANSWER: 1, AUTHORITY: 0, ADDITIONAL: 0
;; WARNING: recursion requested but not available
;; QUESTION SECTION:
;vcm-media.valueclick.akadns.net. IN A
;; ANSWER SECTION:
vcm-media.valueclick.akadns.net. 300 IN A 63.215.202.6
;; Query time: 170 msec
;; SERVER: 193.108.88.129#53(193.108.88.129)
;; WHEN: Thu Jun 27 15:12:37 2013
;; MSG SIZE rcvd: 65
Both the CNAME returned from fastclick.net and the A record returned from akadns.net have TTLs of 300s.
I don't know why your firewall would send a query every 10s, I would consider that incorrect behavior.