on 02-02-200912:23 AM - last edited on 02-19-200903:03 PM by ac
reliance on telecom is amazing – we stay connected in ways that we seldom even
think about. I find myself—and see folks everywhere—texting, emailing, calling,
listening, watching, all day long. I see other doing the same thing at bus
stops, in coffee houses, in their cars…oh wait a minute, we shouldn’t talk
about that one….
is, you’d think this would translate into telecom providers enjoying an
avalanche of revenue, but this is often not the case. There are many reasons
why. Bandwidth growth is unpredictable, and it’s difficult to “monetize”
high-value content when it crosses multiple networks. Content providers and
edge network operators are trying to change their business models to make
themselves more profitable, and this means that traditional service providers
have to move on a dime to convert new opportunities into revenue.
costs have to be kept in check. With 72% of every revenue dollar going to
operational expenses, it doesn’t make sense to create new services without a
relentless pursuit of cost reduction.
rethinking how networks are operated. And that’s why I think today’s announcementis
so important. By combining our independent control plane system (the JCS
1200—the industry’s first and only such platform) with our largest core router
(the TX Matrix Plus), we are bringing virtualization—a technology widely used
in data centers to increase efficiency—to the core of the network.
essentially enables multiple hardware-virtualized routers to be created from
within a larger system, sharing some resources but still maintaining physical
and logical separation. Each of these routers may be used to support different
networks or services: one for video services, one for wireless, wholesale,
voice services, etc.
And why is
this important? Aside from the efficiency advantages of virtualization, there
are a variety of new business models that evolve naturally from the shared
resources, risk mitigation, and operational tuning made possible from a
virtualized core. One key model is the expansion of the “walled garden” concept
that is often used to handle video and voice applications that need lower
latency and jitter compared to what is typically available on public
“walled gardens” typically have a negative connotation (because they are
keeping things out), the concept can be turned on its head: rather than
limiting the quality of over-the-top services, service providers can use
virtualized networks to assure superior quality for certain over-the-top video
or other content (in exchange for some sort of revenue sharing model).
Such “open garden” networks can be hosted in the carrier’s network, in the
partner’s network, or in a CDN network. In this way, carriers add value in the
delivery of content, which provides them with a business model to generate more
emerging business model is the Virtual Network Operator (VNO), in which service
providers create secure and private IP backbones for other service provides.
This is ideal for service providers of all sizes and types when access to
capital may be restricted but network expansion needs to continue in order to
support business growth. Where permitted, they can expand their networks by
“leasing” dedicated IP backbone networks from large infrastructure-based
possibility is the pure sharing of IP resources. This business model is very
popular with mobile service providers who share base stations and other access
resources—witness the agreements between Vodafone and Orange which the operators expect to save and
consolidate resources. There are many reasons why this might be an advantageous
business model for IP networks as well.
just a few examples—I’m sure service providers will be able to come up with
many more possibilities when they realize the potential of virtualization in
the core. What do you think? I’d be interested to hear from readers if they can
think of additional business models enabled by the secure virtualization of
Title: Senior Vice President and General Manager of the Branch Solutions Business Unit
Area of Responsibility: Driving Juniper business including strategy, revenue/profitability, products and execution for this segment of SLT's overall portfolio, specifically comprehensive solutions for the small to medium size locations of large, distributed enterprises.
Alex joined Juniper in February 2008 after more than five years at Extreme Networks, where he served as Chief Operating Officer from mid 2002 through 2006, and the last year as VP and GM of Extreme's high-end switching business and core engineering operations. During his tenure at Extreme Alex led programs which established essential product lifecycle and quality systems, completely refreshed the product portfolio, significantly improved product and service quality and margins, and streamlined the supply chain.
Prior to Extreme Alex served as Chief Operating Officer for LCG Wireless (acquired by ADC Telecommunications), SVP Business Operations for ReplayTV, and earlier spent eight years in various executive roles with Octel Communications (acquired by Lucent Technologies) as CIO, SVP Business Operations, and SVP and GM of Enterprise Messaging. Alex holds a bachelors and masters degree in electrical engineering from Washington University in St. Louis.
Bill is the Director of Federal Certifications and Policy at Juniper Networks. In this role, Bill focuses on several areas unique to the needs of Federal Government customers, including product certifications, IPv6, and security. Bill came to Juniper Networks in January 2008 after more than 20 years in the IT community working with commercial enterprise customers, service providers, and the US Federal Government.
Bill started his career as an engineering officer in the US Air Force after graduating with a Bachelor of Aerospace Engineering from the Georgia Institute of Technology. Bill has an MBA from the Wharton School at the University of Pennsylvania.
Brad Minnis, CPP is the Senior Director of Corporate Environmental, Health, Safety & Security for Juniper Networks, Inc. based in Sunnyvale, CA, where he is responsible for strategic design, implementation and management of the company’s security, safety, environment, crisis management and business continuity functions. He also leads the company’s efforts in corporate citizenship and sustainability, and manages the Corporation’s government-related security programs.
Mr. Minnis has over 30 years experience in the Silicon Valley and has managed EHSS operations for a number of high tech companies, including Juniper Networks, 3Com Corporation, and National Semiconductor Corporation.
Mr. Minnis’ specialties include security management, supply chain and product integrity, anti-counterfeit, occupational health and safety and crisis management. In his role as Cyber Incident Response Team Leader for Juniper, Mr. Minnis has managed numerous high impact cyber-related incidents and cross-functional responses.
Mr. Minnis served for ten years in the United States Navy and has served in leadership positions the International Security Management Association (ISMA) and ASIS International, serving as Chairman of the San Francisco Chapter in 2003. He has also co-written several publications on software integrity assurance and supply chain security with organizations such as SAFECode.
Mr. Minnis is certified as a Protection Professional by the Professional Certification Board of ASIS International and attended the University of Connecticut, where he received two certificates in Environmental, Health and Safety
François Prowse is a Senior Systems Engineer for Juniper Networks, based in Brisbane Australia. Francois joined Juniper in 2006 as part of the New Zealand SE team, subsequently relocating to Australia. Prior to Juniper, Francois worked for four years at Alcatel in both operational and architectural roles, being jointly responsible for the construction of New Zealands' largest MPLS core network. Prior to Alcatel, Francois worked at UUnet, focusing on core network expansion in Europe. In all previous roles JUNOS has been the driving factor behind day to day operations, providing him with over 8 years of operational experience. Francois is a Juniper Networks Certified Internet Expert (JNCIE #144) which he obtained prior to joining Juniper Networks.
Greg Sidebottom is a Senior Engineering Manager in the Identity and Policy Management business unit at Juniper Networks. Greg has spent the last decade plus conceptualizing, architecting, designing, and leading the implementation of Juniper's SDX and SRC families of policy based service management applications. Previous to this, Greg held positions in the software and networking industries at Siemens, Cognos, Nortel, GTE labs subsidiary MPR Teltech, and the Alberta Research Council. Greg is an author of eight invention disclosures resulting in two patents issued and three pending. Greg holds a B.Sc. in Computer Science for the University of Calgary and an M.Sc. and Ph.D. in Computing Science from Simon Fraser University.
Senior Product Line Manager – CTP Products Juniper Networks.
Jim Kelly is the senior product line manager for the CTP products where he is responsible for the CTP product direction, marketing and circuit emulation applications within Juniper Networks. Mr. Kelly has more than 28 years of experience in the networking industry in technical roles, sales, marketing, and product management positions. He started his career in the United States Air Force. He has worked for Wang, Digital Telecom Systems, American Airlines, Network Equipment Technologies, Carrier Access, and Nortel Networks. He started Juniper Networks federal DoD sales in July 2000 and joined Juniper Networks again in October 2005 through the acquisition of Acorn Packet Solutions where he was the director of sales and marketing.
Justin Ryburn is a Senior Systems Engineer at Juniper Networks. He holds an MBA and a MS in IT Management from Webster University as well as numerous industry certifications. Justin contributed content for Cyber Forensics (Auerbach Publishing, 2007) and spoke on BGP Flowspec at NANOG63. Prior to joining Juniper, Justin held various operations, engineering, and sales engineering positions over his 15-year career with companies such Savvis, Nortel, XO, and Charter.
I am currently a Sr. Product Marketing Manager specializing in Juniper's Security Portfolio in the Service Provider industry. I am an experienced senior technical leader, technical marketing engineer, solutions architect, and product marketing manager with over 20 years of Internet and Enterprise industry experience developing solutions from scratch often in relation with business units and technology groups, my projects ranged from product, solution, and technology development to corporate technology strategies. I have strong analytical skills and I am able to crunch and articulate complex technology to a variety of audience knowledge levels. I possess a deep hands-on technology and business knowledge of Service Provider and Enterprise architectures with deployment hands-on skills. I also bring a unique perspective of open source philosophy, including but not limited to open innovation, software development methodologies, open source monetization and business models, and licensing and compliance in software integration. I am a strategic leader with proved ability to empower a team to improve their product, themselves, their team, and our company’s market position.
30 Years in Book Publishing, 20 years in Technical Book Publishing, including Apple Developer Press, Adobe Press, Nokia Developer Books, Palm Books, and since 2001, almost 10 years as consulting editor/editor in chief for Juniper Networks Book. Joined the company and started the Day One book line and in 2011, the new This Week book line.
Rajoo Nagar is a senior manager in product marketing at Juniper Networks. She is responsible for product marketing for Juniper's security solutions. Rajoo is a published author, her book “Telecom Service Rollouts” was published by McGraw Hill Professional.
I'm a Product Line Manager in the Security Business Unit working on all things intrusion prevention-related. I've been in the security field since 1994 working on diverse projects such as developing HP's public-key infrastructure (PKI), building the first protocol anomaly-based IDS at Recourse Technologies (acquired by Symantec), integrating vulnerability management and IDS at VM vendor nCircle and managing IPS products at Cisco and Juniper.
Jonathan Looney is a Senior Staff Courseware Developer at Juniper Networks. Before joining Juniper, he performed network engineering for a large enterprise, a regional ISP, and an application service provider (ASP). The holder of several industry certifications, he enjoys the freedom his job at Juniper gives him to both continually learn and also to share his knowledge with others through a wide range of media.
Scott is the Director of Product Marketing for Mobile Security at Juniper Networks. In his 20+ years in high tech, Scott has worked on Mobile and Endpoint Security, Network Security, IPS, Managed Services, Network Infrastructure, Co-location, Microprocessor Architecture, Unix Servers and Network Adapters. He has held leadership roles at Check Point, McAfee, Symantec, Exodus Communications, Cable & Wireless, Savvis, and HP.
Sherry Ryan is IT Vice President and CISO of Juniper Networks. Previously, Sherry held similar positions at Blue Shield of California, Hewlett-Packard, Safeway and Levi Strauss where she established and led their information security programs. Sherry holds the Certified Information Security Manager (CISM) certification from ISACA and the Certified Information Systems Security Professional (CISSP) certification from ISC2. She is a member of the High Tech Crime Investigation Association (HTCIA) and the Information Systems Security Association (ISSA).
Sherry has a bachelor's degree in Business Administration from the University of Redlands, and earned her MBA from the College of Notre Dame.