It’s now a week since we unveiled Juniper Networks’ mobile strategy and partnerships at Mobile World Congress. The consensus here is that this was our most exciting – and fun – Mobile World Congress to date.
On Sunday, Feb. 14, the day before the show officially began in Barcelona, our mobility press releases hit the wire – including the introduction of services from our previously-disclosed Project Falcon, news around Mobile Secure, Junos Pulse, Junos Ready Software and key mobility partners. (Take a look at Mark Bauhaus’ blog post to see the thinking that led to our security strategy.)
Attendees arriving in Barcelona were greeted at the airport by Juniper signage announcing the arrival of the New Network for Mobility and “mobile everything”, a message echoed by enormous banners flown from the Venetian Towers.
Over the course of the week, Juniper executives hosted 45 press and analyst briefings on our news, with another 5 briefings taking place in the United States. Our CEO, Kevin Johnson conducted interviews that ran on Bloomberg TV and Marketwatch. Our Founder and CTO, Pradeep Sindhu was interviewed for an article by the Financial Times, and several other Juniper executives gave briefings to journalists from top-tier global outlets such as Nikkei Communications, Agence France Presse (the oldest and largest French international news agency), and La Vanguardia.
On Wednesday, we hosted our Mobility Social Event at Gaudi’s Casa Batllo. This relaxed, informal mixer was attended by over 200 people, including customers, partners, investors and over 30 press and industry analysts. During the Mobility Social, David Kirkpatrick (Fortune tech columnist and author of The Facebook Effect) interviewed key customers and partners before a global Internet audience that watched live via Ustream. David’s guests included Scott Stainken, General Manager, IBM Telecommunications Industry; Rajan Raghavan, CEO and co-founder, Ankeena Networks; Skype CEO Josh Silverman; and, from Juniper, Kevin Johnson, Mike Harding, and myself. We’ll be sharing those videos on YouTube, Facebook and on this blog as well.
Meanwhile, Twitter was buzzing with more than 700 tweets and re-tweets about the announcement of Juniper’s mobility vision, its key differentiators from our competition, and the strength of the management team.
As I said, it was an exciting event. But the most exciting days are still to come, as the ramifications of “mobile everything” continue to transform the world around us. We’re fortunate to be a part of it, and look forward to providing great solutions to support your mobile strategies.
Exploring the vision for the networking industry and the issues shaping its future.
Vice President, Business Strategy and Marketing
Software Solutions Division