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Bringing Big Data to Service Provider Networks

by Juniper Employee on ‎05-21-2013 05:00 AM

It’s no secret that service provider networks transport a lot of data, and it’s growing every day. What may not be immediately obvious is how much data service provider networks generate.  Every flow on the network, every customer, and every event—these are all data points, and important things for a network operator to understand. Just as a racecar driver needs to see what his engine is doing, and has gauges that show oil pressure, engine temperature and so on, service providers need similar insights to keep their networks running optimally.

 

But the challenge is that in a typical service provider network (unlike a racecar), the data that needs to be analyzed can really add up—global IP backbones can create over 20 billion records per day,  amounting to over 1 TB raw disk/day.  That means processing and analyzing that data, and then presenting insight in a timely fashion is no small feat. In fact until recently it was nearly impossible.

 

However with the Junos Network Analytics products announced today, we are enabling just that: by bringing big data technologies to network service providers, we are providing operators with insights not before possible. Insights into everything from how customers interact with the network, to how traffic trends affect different portions of their network—down to the link level—and delivered in near-real-time.

 

The key is a powerful analytics engine leverages a process first architecture that enables increased scale, timely access to information and deep insights and analysis. By bringing these fundamental principles of big data to service providers, we are enabling them to move beyond today’s reporting solutions which store a lot of data and then rely on operators to analyze it.

 

Instead we are providing streaming analytics that delivers a true “dashboard” into the network—much like a racecar. Here is an example:

 

JuniperNetworksAnalyticsDashboard.png

 

How would customers use this information? Let’s look at the two sets of products we are delivering since each has different use cases.

 

  • BizReflex: Revenue Growth through Customer and Prospect Segmentation. BizReflex provides business decision makers at operators with deep insights into how enterprise customers and prospective customers, interact with the network. This allows the service provider to segment customers according to their respective value, and then price services accordingly—improving margins and customer retention. It also allows them to identify high-value prospects (customers of peers) to more efficiently target and acquire new customers.
  • NetReflex: Reduced Costs through More Efficient Network Planning. NetReflex gives operators more insight than previously possible into traffic patterns on their network, down to a link or interface level. This allows customers to reduce costs by improving the efficiency of their network. As an example, one NetReflex customer saved millions of dollars they were planning to use to add a new link by identifying available capacity elsewhere in the network and rerouting traffic accordingly.

In short, with these products we are giving operators increase visibility into their networks at both the business and the operational levels. These are powerful tools our customers can use to both grow revenue and reduce costs.

 

 

 

 

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About the Author
  • Prior to Juniper acquisition, Ankur was the Founder and CEO of Contrail Systems Inc - a pioneer in standards based network virtualization and scale-out networking software. Ankur has over 15 years of experience in building world-class networking products and leading high performance teams. Prior to Contrail, Ankur served as Chief Technology Officer and VP of Engineering at Aruba Networks, where he played critical roles in the rapid expansion of team, products, and global businesses. Before Aruba, Ankur helped drive Juniper’s initial entry into and expansion of the Ethernet Switching market. Ankur received his MSEE from Stanford University & BSEE from the University of Southern California.
  • Bob Dix currently serves as the Vice President of Government Affairs & Critical Infrastructure Protection for Juniper Networks. During his career, he has served in senior leadership roles in industry and government, including serving as Staff Director for the House Government Reform Subcommittee on Technology, Information Policy, Intergovernmental Relations and the Census during the 108th Congress. He represents Juniper on the Industry Executive Point of Contact for the President's National Security Telecommunications Advisory Committee ( NSTAC ), where he chaired the Cybersecurity Collaboration Task Force in 2009. He served as Chair of the Information Technology Sector Coordinating Council ( IT SCC ) from 2008 – 2010 and currently remains a member of the Executive Committee. Mr. Dix was elected in May, 2011 as Chair of the Partnership for Critical Infrastructure Security ( PCIS ). He also serves on the National Security Task Force for the U. S. Chamber of Commerce. He is a member of the AFCEA Cyber Security Committee and Chairs the Supply Chain Assurance Subcommittee for TechAmerica. Additionally, Dix has actively worked to insure and coordinate private sector participation and collaboration with the National Exercise Program, intended to test our nation’s preparedness and resiliency. He served as Chair of the National Private Sector Working Group for National Level Exercise 2011 and 2010. In 2007 and 2009, Dix was honored with a prestigious Federal 100 Award, and was recognized in March, 2010 as the recipient of the annual FCW Industry Eagle Award. Dix also served as a local government elected official in Northern Virginia for 12 years and in his spare time coaches AAU/Travel girls basketball.
  • Brad Brooks is Juniper Network's Chief Marketing Officer. He joined Juniper Networks in February of 2011 and in his current role he is responsible for positioning Juniper’s growth strategy, growing opportunities in new and existing markets, and increasing the global demand for Juniper’s solutions by creating and delivering remarkable customer experiences. Prior to this role, he held the position of Vice President of Business Strategy and Marketing for the Software Solutions Division where he was instrumental in the development of Juniper’s software defined networking (SDN) virtualization vision and strategy as well as the creation of the new and innovative Juniper Software Advantage licensing model. Before joining Juniper, Brooks was at Microsoft serving as Corporate Vice President for Windows Consumer Marketing and Product Management leading the $8 billion consumer business for the Windows client. In this role, he oversaw the launch of Windows 7, the most successful launch in Microsoft’s history. He moved into this role from his position as General Manager for the Windows Commercial Business Group where he was responsible for the group’s global enterprise business efforts, including the market introductions of Windows Vista and Windows software assurance and enterprise agreement marketing. Amid a declining enterprise market, Brooks developed multiple solutions sets for enterprise customers and grew the $900 million annual business to $3 billion in three years. He came to Microsoft in 2002 to work on the initial business development and marketing of Windows XP Media Center Edition. Brooks has also held several product management, product development, business development, marketing, sales and operations roles with Enron, Lucent Technologies, and AT&T. Brooks has a master's degree in international management from the American Graduate School of International Management (Thunderbird) and a bachelor's degree in business from the California State University.
  • Bruno Rijsman is VP of Architecture in the Security, Switching and Solutions Business Unit (S3BU). He has been with Juniper for most of the past 15 years working various areas including SDN, BGP, MPLS, broadband subscriber management, and Junos.
  • Calvin brings sixteen years of network and network security experience to his role of marketing solutions for data center switching and routing. His comprehensive understanding of network and industry issues is built through his previous front-line roles across technical, product, solution and marketing. A bay area lifer, he spends what's left of his spare time rooting for another Giants world series title. Follow him @chachi04
  • Chloe Jian Ma leads Cloud and SDN/NFV solution marketing at Juniper Networks, where she is responsible for driving awareness, thought leadership and adoption of Contrail Cloud Networking and Service Automation software.
  • Security strategist, architect, evangelist/prophet, former-CISO, brick layer, priest and short order cook…product manager, product marketeer, CTO, advisor, board member and SQUIRREL! My life? It’s like Blade Runner meets Beautiful Mind w/some Patrick Swayze Roadhouse violence mixed in
  • Harsh Singh is a Senior Product Marketing Manager at Juniper Networks focused on Data Center networks. Harsh has over 15 years of experience in the networking industry. Prior to joining Juniper Networks, he worked at Cisco for 10 years, where he held roles in Product Management and Engineering. He holds a Bachelors degree in Electronics and Communications Engineering, Masters degree in Computer Science, and an MBA in Marketing.
  • Jonathan Davidson is Senior Vice President and General Manager for the Security, Switching and Solutions Business Unit (S3BU). In this role, he is responsible for leading innovation, growth and product development in data center, campus, branch, and cloud. Davidson oversees the development of market-leading security and networking solutions and his team manages both the EX Series and QFX family of switches as well as the SRX line of security devices. Davidson joined Juniper in 2010 as Vice President, Product Line Management for the Edge and Aggregation Business Unit where he was responsible for the product lifecycle management, strategy, implementation, solutions and go-to-market activity for a range of leading edge routing product families, such as the E, M and MX Series. Prior to joining Juniper, Davidson had a 15-year career in various leadership positions at Cisco. He served as Director of Product Management at Cisco Systems where he focused on service provider solutions and led the enterprise routing product management team and service provider Layer 4 through Layer 7 services team. During his time at Cisco, he co-authored the best-selling books Voice over IP Fundamentals and Deploying Voice over IP. He also served as Director, Service Provider Solution Engineering. Davidson has spoken at leading industry events such as Interop and has held certification as Cisco Certified Internetwork Expert #2560. He is active on social media, and frequently shares his observations about the industry on his twitter account @jonathandavidsn and blogs.
  • 20 years technology experience in sales, product management and marketing. 15 in security. Living the good guys versus bad guys fight every day.
  • Mike Marcellin is Senior Vice President of Strategy and Marketing. In this role, he leads business strategy and marketing for Juniper’s industry-leading portfolio of high-performance routing, switching and data center fabric products. Additionally, his team is responsible for go-to-market planning, sales and customer education and information experience, as well as global competitive analysis. Prior to joining Juniper in 2010, Marcellin served as Vice President of Global Managed Solutions for Verizon, where he oversaw product development and marketing of its managed IP networking, hosting, security and IT solutions for businesses around the world. He also served as Vice President of Global Product Marketing for Verizon Business, executive director of Verizon Business’ IP and Ethernet portfolio as well as leading the company’s eCRM marketing division. Marcellin began his career with MCI in 1994. Marcellin is Chairman of the CMO Board for Telecommunications Industry Association and a Board Member of US Ignite, an NSF-sponsored initiative. He was a Rodman Scholar at the University of Virginia, where he received a bachelor of science degree with distinction in systems engineering. He is based in Sunnyvale, California.
  • Paul Obsitnik is Vice President of Service Provider Marketing for Juniper Networks Platform Systems Division (PSD), responsible for the marketing of Juniper’s portfolio of high performance routing, switching, and data center fabric products to Service Providers globally. Paul's team is responsible for marketing strategy, product marketing, go-to-market planning, and competitive analysis worldwide for the Service Provider segment. Obsitnik has extensive experience in marketing, sales and business development positions with a proven track record in creating technology markets. He has served in senior marketing and sales management positions at several companies including BridgeWave Communications, ONI Systems, NorthPoint Communications and 3Com. Paul holds a Bachelor of Science with Honors in Electrical Engineering from the United States Naval Academy and a Master of Business Administration from the Harvard Graduate School of Business. Obsitnik is based in Sunnyvale, California.
  • Rami Rahim is Chief Executive Officer and a member of the board of directors at Juniper Networks. Rahim will continue to lead the Juniper Development and Innovation (JDI), responsible for driving strategy, development, and business growth for Juniper's entire portfolio including routing, switching, and security, as well as for the ongoing evolution of silicon technology and the Junos operating system. As a technologist, Rahim has deep roots in Juniper’s development organization where he has applied his engineering acumen to the design and development of Juniper’s service provider and enterprise products. Rahim began his Juniper career in early 1997, as employee #32, and worked as an engineer on Juniper’s first product, the M40 core router. Rahim’s roles of increasing responsibility have grown over the years, from Vice President of the Edge and Aggregation Business Unit (EABU), to Senior Vice President/General Manager of EABU, followed by Executive Vice President/General Manager of Platform Systems Division for routing and switching, to his most recent role as Executive Vice President and General Manager of JDI, overseeing Juniper’s entire product and technology portfolio. Rahim holds 17 US Patents in networking technologies and is a member of IEEE. As a networking industry spokesperson, Rahim’s insights have been featured in publications such as Enterprise Networking Planet and Network World. Rahim shares his industry observations via Twitter @ramirahim and his Juniper blogs. Rahim holds a Bachelor of Science degree in electrical engineering from the University of Toronto, a Master of Science degree in electrical engineering from Stanford University. He completed an intensive 6-week executive program at Stanford University’s Graduate School of Business.
  • Stephen Liu is Senior Director of Product Marketing for Juniper Networks. In this role, he leads product marketing for Juniper’s industry-leading service provider portfolio of high-performance routing and switching products. These products include Juniper PTX Series, T Series, MX Series, and ACX Series platforms along with software and security. Prior to joining Juniper in 2013, Stephen served as Director of Service Provider Marketing at Cisco Systems. In that role, he led product and solution marketing worldwide for the service provider routing, switching, optical, and software portfolio. Products included NCS, CRS, ASR, and ONS platforms. Stephen attended the University of California, San Diego, where he received a bachelor’s of science degree electrical engineering – communication systems. Hobbies include restoring old Volkswagens and coaching competitive youth soccer. He is based in Sunnyvale, California.
  • As Chief Customer Officer, Vince Molinaro is responsible for driving the strategic and operational elements of the Sales, Marketing, Partners, Services and Support functions at Juniper Networks. He leads a global organization of more than 3,500 professionals that includes direct and indirect sales, systems engineering, advanced technologies and field operations. Molinaro brings more than 25 years of professional experience in engineering, product management, marketing, sales and operations to his worldwide role. He joined Juniper in 2009 and led the strategy and go-to-market execution for the company’s global service provider business. He was named EVP, Worldwide Sales in 2013 before assuming his current role in February 2014. Prior to joining Juniper, Molinaro held senior leadership positions at a number of technology companies including Bell Laboratories, Lucent Technologies, Alcatel-Lucent and Internap Network Services. He has extensive domestic and international experience having lived and managed large organizations throughout Europe and the U.S. Molinaro holds a bachelor of science degree in biomedical engineering from Boston University and a master of science degree in electrical engineering from University of Bridgeport. He is based out of the Juniper Networks facility in New Jersey, home of OpenLab, The Junos and SDN Center for Innovation.
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