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Juniper Executes on SDN Vision by Centralizing Network Management

by aravichandran on ‎03-01-2013 01:39 PM

A couple of months ago, Juniper announced its SDN vision, outlining a comprehensive strategy to enable organizations to “accelerate the design and delivery of new services, lower the cost of network operation, and provide a clear path to implementation.” In that announcement, we outlined a 4-step approach that can enable customers to start taking advantage of the promise of a SDN-enabled network in 2013 and beyond. Each of these steps is outlined by Bob Muglia in his Decoding SDN blog, but the 1st step in this SDN transformation begins with Centralizing Management.


A few days ago, we also unveiled new software and services to help customers realize immediate benefits while laying the foundation to build software-defined networks.  This announcement highlighted a new Junos Space Management application called Junos Space Services Activation Director that enables service providers and enterprises to provision thousands of seamless services, including multiprotocol label switching (MPLS) and Carrier Ethernet for mobile backhaul. Service Activation Direction lowers OPEX cost through simplified deployment and management, and greater business insight gained from service provider networks.


But it isn’t just this one management application that helps organizations centralize management.  In fact, it is the entire Junos Space portfolio.   You’ll want to read the Junos Space: A “New Frontier” blog post to see all the new products, naming, and messaging of this network management software portfolio.


So, how does Junos Space fit into Juniper’s SDN Strategy? 

The first step in this SDN process is to centralize network management, analytics and configuration functionality to provide a single master that configures all networking devices. As noted in the press release, Junos Space enables customers to begin taking this step today.  Here’s how.


  1. Centralized Management
    Junos Space is gives you one place that serves as a contact point into your network

    The Junos Space Network Management Platform provides a single abstracted network model across Juniper’s networking devices, and it extends this functionality to third parties through standards-based Representational State Transfer (RESTful) APIs.  These APIs serve as a single entry point that abstracts your network to enable you to manage, monitor, control and gather insight across your entire network infrastructure.  This enables operators to use their existing Operations/Business Support Systems (OSS/BSS) deployments and tap into the rich functionality of both the Junos Space Network Management Platform and the Management Applications.

  2. Common Management Platform

    Many network vendors today offer point solutions, rather than true platform architectures.  This means operators have to log into different software solutions, even from the same vendor, to find information they need and learn different ways to interact with the software user interface.  Having separate point solutions can increase overall total cost of ownership with a learning curve for each software solution.

    Junos Space offers a platform for deep element management of Juniper devices.  On top of this platform, organizations can add, create, or remove specific plug-n-play management applications … without server downtime.  These applications offer an additional level of abstraction to help in areas such as automated provisioning, virtualization, security, advanced troubleshooting, wireless/wired management, etc., and are all managed from a single pane of glass.  By running on top of the platform, you get a single place to manage the network.

  3. Programmable Network
    The Junos Space Network Management Platform and the Junos Space Management Applications are all accessible through a northbound APIs.  These open APIs provide core building blocks for new innovation, with no need to build solutions from scratch.

    The Junos Space SDK is an open, network-centric application development toolkit explicitly designed to enable developers, customers, or partners to use the information embedded in the network to create unique, differentiated applications quickly, easily, and economically, providing endless possibilities for network intelligence. These custom created network applications then can communicate with the other applications that reside on the Junos Space Network Management Platform.  This ability to extract data out of the network to meet your specific needs enables organizations to create a completely customized management solution.

The centralization, customization, and programmability aspects of Junos Space are important as network providers begin to embrace SDN architectures and increase the value of their network.


New Licensing of Junos Space products

The other major tie-in of Junos Space to our SDN vision is in how we will sell the Junos Space portfolio.  The software that constitutes Junos Space are the first Juniper products to be a part of the new Juniper Software Advantage program, a transformational new software licensing and maintenance model that enables customers to exploit software value over time.  These changes will help customer’s transition to software-defined networks.


The Juniper Software Advantage has the following attributes at its core:

  • Simple: Simple for the customer to understand the value the software provides as well as simple to buy, use and manage rights by our customers.
  • Repeatable: License models which facilitate repeatable use among multiple software offerings and usage scenarios.
  • Measurable: Licenses that charge based on customer needs and are easy to measure.


Instead of purchasing bundles of software with a Junos Space package, we are now separating each of the software items out to be purchased ala carte.  What does that mean?


It means customers can now buy the specific software they want for their specific environments, without being required to buy an entire package.  Customers can get what they want today, and easily scale on management across devices, or by adding new Junos Space Management Applications in the future.  This makes the Junos Space licensing simple, repeatable, and measurable. 


And Junos Space, it’s just the beginning for what we’ll be announcing around our SDN solution.  Stay tuned…

by George Petushkov
on ‎03-05-2013 10:26 AM

The abstraction revolution is here. We ( are wondering how much equipment consolidation is going to occur over the next decade. The other realities we are keeping a close eye on is OpenCompute and OpenFlow ... GAME CHANGERS 

Juniper Networks Technical Books
About the Author
  • Prior to Juniper acquisition, Ankur was the Founder and CEO of Contrail Systems Inc - a pioneer in standards based network virtualization and scale-out networking software. Ankur has over 15 years of experience in building world-class networking products and leading high performance teams. Prior to Contrail, Ankur served as Chief Technology Officer and VP of Engineering at Aruba Networks, where he played critical roles in the rapid expansion of team, products, and global businesses. Before Aruba, Ankur helped drive Juniper’s initial entry into and expansion of the Ethernet Switching market. Ankur received his MSEE from Stanford University & BSEE from the University of Southern California.
  • I am an experienced leader in the Information Experience (iX) industry. For over 20 years, I've led information organizations at Juniper, Microsoft, Cisco, and Oracle to deliver quality technical documentation and information products to customers and partners across the globe.
  • Bob Dix currently serves as the Vice President of Government Affairs & Critical Infrastructure Protection for Juniper Networks. During his career, he has served in senior leadership roles in industry and government, including serving as Staff Director for the House Government Reform Subcommittee on Technology, Information Policy, Intergovernmental Relations and the Census during the 108th Congress. He represents Juniper on the Industry Executive Point of Contact for the President's National Security Telecommunications Advisory Committee ( NSTAC ), where he chaired the Cybersecurity Collaboration Task Force in 2009. He served as Chair of the Information Technology Sector Coordinating Council ( IT SCC ) from 2008 – 2010 and currently remains a member of the Executive Committee. Mr. Dix was elected in May, 2011 as Chair of the Partnership for Critical Infrastructure Security ( PCIS ). He also serves on the National Security Task Force for the U. S. Chamber of Commerce. He is a member of the AFCEA Cyber Security Committee and Chairs the Supply Chain Assurance Subcommittee for TechAmerica. Additionally, Dix has actively worked to insure and coordinate private sector participation and collaboration with the National Exercise Program, intended to test our nation’s preparedness and resiliency. He served as Chair of the National Private Sector Working Group for National Level Exercise 2011 and 2010. In 2007 and 2009, Dix was honored with a prestigious Federal 100 Award, and was recognized in March, 2010 as the recipient of the annual FCW Industry Eagle Award. Dix also served as a local government elected official in Northern Virginia for 12 years and in his spare time coaches AAU/Travel girls basketball.
  • Jennifer Blatnik is vice president of cloud, security and enterprise portfolio marketing at Juniper Networks with focus on enterprise deployments of security, routing, switching, and SDN products, as well as cloud solutions. She has more than 20 years of experience helping enterprises solve network security challenges. Before joining Juniper, Jennifer served multiple roles at Cisco Systems, Inc., including directing product management for security technologies aimed at small to medium enterprises, as well as supporting managed services, cloud service architectures and go-to-market strategies. She holds a B.A. in Computer Science from University of California, Berkeley.
  • Jerry oversees all aspects of OpenLab which serves as a catalyst to spark the development of new innovative software applications or solutions that leverage the power of SDN/network programmability and intelligence. OpenLab is unique within Juniper and with its polished facility, globally accessible lab, and educational programs – such as the SDN “hackathons,” it serves as a tool for customer, partners, and academia. Prior to this position, Jerry led the development, management and marketing of the company’s strategic partnerships for video/unified communications, optical networking, and content/media delivery. In addition to handling the day-to-day oversight of the partnerships, he established new cross-partner go-to-market processes to drive and manage joint field opportunities. Before joining Juniper, Jerry led the Lucent Technologies application hosting/service provider marketing organization. He has over 25 years of experience in the data networking field with a focus on strategic alliance development, marketing, and technical field support. Jerry possesses a BS degree in Computer Science from St. John’s University in New York. He is active as a Juniper ambassador within the technology and academic community which includes advisory board positions with both NJIT and Rutgers in New Jersey.
  • Kevin Walker is the Security Chief Technology and Strategy Officer for Juniper’s Development and Innovation (JDI) organization. He is responsible for driving the security strategy both internally within Juniper, and externally with investors, partners, influencers, and customers. He provides the guidance required for JDI to conceive, develop and create momentum for industry-leading security solutions. Working closely with the Security Engineering team, Walker identifies the opportunities for improved security, growth, and innovation to deliver the scalable, reliable, and compliant security architecture needed in today’s security landscape. Before joining Juniper, Walker was VP and Assistant Chief Information Security Officer (CISO) at He has served as a Chief Information Security Officer (CISO), Chief Security Strategist and Director of Information Security across a number of notable companies including Intuit, Cisco, Symantec and VERITAS Software. With over twenty-five years in various computer science and information technology disciplines, focusing on enterprise applications, network design, and information security, Walker possesses research and engineering expertise across of range of technologies including networking protocols, securing applications at the atomic level, cryptography, and speech biometrics.
  • As Juniper’s Senior Vice President of Strategy and Product Line Management, Kevin Hutchins is responsible for defining and enabling Juniper’s strategy from company vision into product execution. This includes driving the company’s inorganic growth through strategic partnerships, venture investments and acquisitions/divestitures. In addition, he is responsible for driving key strategic imperatives, including Juniper’s software strategy and transformation. Hutchins joined Juniper in 2010 as Vice President, Portfolio Management & Business Operations for Juniper’s Development & Innovation team where he led business planning, portfolio rationalization, new product introduction and execution of strategic programs across Juniper’s portfolio of routing, switching and security products.
  • Mike Marcellin is Senior Vice President and Chief Marketing Officer, leading the global marketing team responsible for marketing Juniper’s product and services portfolio and stewarding the brand, driving preference for Juniper in the market, training our partners and account teams, and developing a differentiated information experience for our customers. Before joining the global marketing organization, Marcellin led business strategy and marketing for Juniper’s industry-leading portfolio of high-performance routing, switching and security products. Prior to joining Juniper in 2010, Marcellin served as Vice President of Global Managed Solutions for Verizon, where he oversaw product development and marketing of its managed IP networking, hosting, security and IT solutions for businesses around the world. He also served as Vice President of Global Product Marketing for Verizon Business, executive director of Verizon Business’ IP and Ethernet portfolio as well as leading the company’s eCRM marketing division. Marcellin began his career with MCI in 1994. Marcellin is a Board Member for the Telecommunications Industry Association and a Board Member of US Ignite, an NSF-sponsored initiative. Marcellin holds two patents and was a Rodman Scholar at the University of Virginia, where he received a bachelor of science degree with distinction in systems engineering. He is based in Sunnyvale, California.
  • Masum Mir is Vice President of Product, Solutions & Technical Marketing at Juniper Networks. Masum is responsible for the Switching product line, network management product line and optical technologies. Beside product leadership Masum also leads cloud strategy and solution architecture. Masum has 19 years of experience in communication and data networking industry with Expertise in Ethernet Switching, Data Center, Carrier Ethernet, Routing, overlay & network segmentation, Fabric technology & photonics technology.
  • Paul Obsitnik is Vice President of Service Provider Marketing for Juniper Networks Platform Systems Division (PSD), responsible for the marketing of Juniper’s portfolio of high performance routing, switching, and data center fabric products to Service Providers globally. Paul's team is responsible for marketing strategy, product marketing, go-to-market planning, and competitive analysis worldwide for the Service Provider segment. Obsitnik has extensive experience in marketing, sales and business development positions with a proven track record in creating technology markets. He has served in senior marketing and sales management positions at several companies including BridgeWave Communications, ONI Systems, NorthPoint Communications and 3Com. Paul holds a Bachelor of Science with Honors in Electrical Engineering from the United States Naval Academy and a Master of Business Administration from the Harvard Graduate School of Business. Obsitnik is based in Sunnyvale, California.
  • Pradeep Sindhu founded Juniper Networks in February 1996, and has held several central roles in shaping the company. He currently serves as Vice Chairman of the Board and Chief Technology Officer, and is responsible for the company's technical roadmap as well as day-to-day design and development of future products. He served as Chairman and Chief Executive Officer for eight months when he founded the company. During that time, he played a central role in the architecture, design, and development of the M40 router.
  • Rami Rahim is Chief Executive Officer of Juniper Networks and a member of the company’s Board of Directors. Rahim was appointed CEO in November 2014. Rahim began his Juniper career in early 1997, as employee No. 32, and worked as an engineer on Juniper’s first breakthrough product, the M40 core router. Rahim has progressed through a series of technical and leadership roles at Juniper, applying his engineering acumen to the design and development of Juniper’s industry-leading product portfolio. He most recently served as Executive Vice President and General Manager of the Juniper Development and Innovation (JDI) organization, overseeing the company’s entire product and technology portfolio. His responsibilities included driving strategy, development and business growth for routing, switching, security, silicon technology, and the Junos operating system. Other leadership positions held over the years include: Executive Vice President and General Manager of Platform Systems Division for routing and switching, Senior Vice President of the Edge and Aggregation Business Unit (EABU), and Vice President and General Manager of EABU.
  • As Chief Customer Officer, Vince Molinaro is responsible for driving the strategic and operational elements of the Sales, Marketing, Partners, Services and Support functions at Juniper Networks. He leads a global organization of more than 3,500 professionals that includes direct and indirect sales, systems engineering, advanced technologies and field operations. Molinaro brings more than 25 years of professional experience in engineering, product management, marketing, sales and operations to his worldwide role. He joined Juniper in 2009 and led the strategy and go-to-market execution for the company’s global service provider business. He was named EVP, Worldwide Sales in 2013 before assuming his current role in February 2014. Prior to joining Juniper, Molinaro held senior leadership positions at a number of technology companies including Bell Laboratories, Lucent Technologies, Alcatel-Lucent and Internap Network Services. He has extensive domestic and international experience having lived and managed large organizations throughout Europe and the U.S. Molinaro holds a bachelor of science degree in biomedical engineering from Boston University and a master of science degree in electrical engineering from University of Bridgeport. He is based out of the Juniper Networks facility in New Jersey, home of OpenLab, The Junos and SDN Center for Innovation.
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