Day One – Daily Diary
IP Is Our Middle Name
The first day at Mobile World Congress started out dry, but it didn’t take too long before the rain and thousands of visitors descended on the show in Barcelona. Juniper’s pavilion – CY06, in the courtyard near Hall 3 – has been buzzing from the start. We’re fielding a global team, with representatives from the US, APAC and EMEA theaters meeting with customers, partners, press and analysts.
What are we talking about? We are setting a stake in the ground for our vision of the new mobile network. The uptake of smartphones and other mobile devices is creating a revolution in telecoms (There have been 10+Billion downloads on Apple’s App Store*) Business and private subscribers need connectivity, demand rich content, but are also publishers – their “mobile lives” are defined by the experience they receive online. But – there’s always a but – traditional (legacy) infrastructures and business models among mobile service providers can’t cope with the smartphone era. Juniper is capturing this opportunity to help mobile operators build the new mobile network and we made a raft of new product and partnership announcements at the show to demonstrate this. Based on our experience of IP from the wireline, or fixed, world, we’re seeing the mobile market “come to us” as the adoption of IP takes hold.
At MWC we announced MobileNext, the realization of our “Falcon” project. MobileNext is the industry’s first open mobile core with a programmable platform for rapid service innovation. In short, MobileNext is designed to upscale the mobile Internet experience while providing operators with technology that helps to maximize investment protection and economic value add. Even shorter, no waiting, no forklift upgrades, no stranded capital.
Exploring the vision for the networking industry and the issues shaping its future.
Vice President, Business Strategy and Marketing
Software Solutions Division