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Mobile World Congress - Redefining Mobile, Defining My Year

by Juniper Employee ‎02-20-2012 03:04 AM - edited ‎02-20-2012 10:34 AM

For me, Mobile World Congress (MWC) is like a birthday or Christmas – inasmuch it’s an annual milestone of my year, orienting me to the seasons. I have to say, it has thrown me a bit this year, being so much later in February, the first Valentine’s Day I have spent at home in years! Nonetheless, here we are, about to go to Barcelona again, an industry event focusing on “redefining mobile”  - and I can’t wait!

 

As a networking industry veteran, my early memories of MWC (or 3GSM World as it used to be) go back to its original home of Cannes, in the South of France. In those early days Juniper Networks based its activities on a beautiful boat moored in the harbour (the narrow, slippery gang-plank entrance/exit uncluttered with any handrails was always a heart-stopping moment, especially as it was in the days of large, heavy laptops that threatened to alter the carrier’s centre of gravity radically without warning).  Our presence at the show then was perfectly valid but somewhat peripheral – and as my memories of heavy laptops prove, the days of truly mobile computing were yet to come. Network infrastructure for fixed and mobile worlds were siloed apart, and the idea of data-rich applications and content via your mobile phone and/or a smart device was beyond the

horizon.

 

 JuniperPavilionMWC2012.jpg

 

It seems as though each year that’s passed, Juniper’s story and the world of mobility have travelled towards each other. As the show outgrew Cannes and moved to Barcelona in 2006, we started to take a bigger presence at the event, have a higher profile with more partners, more customers, more media, more analysts. This growth in relevance of Juniper’s portfolio and innovation tracks to the changing mobile network world – the need for pervasive security, fast-increasing demand for performance and scale, the ability to run a single operating system throughout a converged infrastructure, service intelligence that can handle multiple traffic types are just some examples.

 

To my mind Juniper’s presence at this year’s event is the ultimate testament to how far Juniper has come in mobility:

 

Juniper can be found in a standalone pavilion (you can’t miss us in Courtyard 6, between Halls 3 and 5), where we’ll be demonstrating several solutions that help to redefine mobile infrastructure, including Trusted Mobility (including Junos Pulse), M2M & Cloud services, Video Optimization/Adaptive Video delivery, and open, programmable networks.

 

For anyone who likes gaming, a really interesting place at the Juniper booth will be the OnLive demo – interactive, lightening fast games that really show how important robust upload and download capability on the network is.

 

We will also be talking about the latest addition to the Juniper portfolio, the Juniper Networks ACX Series Universal Access Routers. ACX Series helps operators to extend infrastructure intelligence into the mobile access space, using Junos – a great example of our innovation in bringing mobile and IP closer together.

 

We have a fantastic line-up of global and regional executives plus solutions specialists present this year, so please contact  melissap at juniper dot net to arrange a customer meeting.

 

Our CEO, Kevin Johnson, is a keynote speaker the morning of Thursday March 1,  - within the topic of “Driving the Mobile Technology Evolution”. A great opportunity to hear Juniper’s vision for mobile infrastructure evolution in line with business demand over the next decade.

 

Another event within MWC to recommend is the LTE Forum, sponsored by our partner Openwave. On Tuesday February 28, 3pm CET, Hall 7C (you need to pre-register per the event link above). The topic under discussion is Network Optimization & Data Monetization – Juniper will be participating as a speaker in the debate.

 

Whether you are in Barcelona yourself or keeping an eye from afar, be sure to follow @junipernetworks for news, photos and insights from the show floor. And you can follow all the Twitter conversations from #MWC12 attendees in real-time throughout the show.

 

Despite the usual challenges of weather, taxi lines, and crowds this year promises to be the best yet for MWC visitors – hope to see you there!

Comments
by ddd on ‎02-20-2012 11:44 AM

 

Nothing about wifi offloading?  I could nicely fit under “redefining mobile” umbrella

 

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  • Prior to Juniper acquisition, Ankur was the Founder and CEO of Contrail Systems Inc - a pioneer in standards based network virtualization and scale-out networking software. Ankur has over 15 years of experience in building world-class networking products and leading high performance teams. Prior to Contrail, Ankur served as Chief Technology Officer and VP of Engineering at Aruba Networks, where he played critical roles in the rapid expansion of team, products, and global businesses. Before Aruba, Ankur helped drive Juniper’s initial entry into and expansion of the Ethernet Switching market. Ankur received his MSEE from Stanford University & BSEE from the University of Southern California.
  • Bob Dix currently serves as the Vice President of Government Affairs & Critical Infrastructure Protection for Juniper Networks. During his career, he has served in senior leadership roles in industry and government, including serving as Staff Director for the House Government Reform Subcommittee on Technology, Information Policy, Intergovernmental Relations and the Census during the 108th Congress. He represents Juniper on the Industry Executive Point of Contact for the President's National Security Telecommunications Advisory Committee ( NSTAC ), where he chaired the Cybersecurity Collaboration Task Force in 2009. He served as Chair of the Information Technology Sector Coordinating Council ( IT SCC ) from 2008 – 2010 and currently remains a member of the Executive Committee. Mr. Dix was elected in May, 2011 as Chair of the Partnership for Critical Infrastructure Security ( PCIS ). He also serves on the National Security Task Force for the U. S. Chamber of Commerce. He is a member of the AFCEA Cyber Security Committee and Chairs the Supply Chain Assurance Subcommittee for TechAmerica. Additionally, Dix has actively worked to insure and coordinate private sector participation and collaboration with the National Exercise Program, intended to test our nation’s preparedness and resiliency. He served as Chair of the National Private Sector Working Group for National Level Exercise 2011 and 2010. In 2007 and 2009, Dix was honored with a prestigious Federal 100 Award, and was recognized in March, 2010 as the recipient of the annual FCW Industry Eagle Award. Dix also served as a local government elected official in Northern Virginia for 12 years and in his spare time coaches AAU/Travel girls basketball.
  • Brad Brooks is Juniper Network's Chief Marketing Officer. He joined Juniper Networks in February of 2011 and in his current role he is responsible for positioning Juniper’s growth strategy, growing opportunities in new and existing markets, and increasing the global demand for Juniper’s solutions by creating and delivering remarkable customer experiences. Prior to this role, he held the position of Vice President of Business Strategy and Marketing for the Software Solutions Division where he was instrumental in the development of Juniper’s software defined networking (SDN) virtualization vision and strategy as well as the creation of the new and innovative Juniper Software Advantage licensing model. Before joining Juniper, Brooks was at Microsoft serving as Corporate Vice President for Windows Consumer Marketing and Product Management leading the $8 billion consumer business for the Windows client. In this role, he oversaw the launch of Windows 7, the most successful launch in Microsoft’s history. He moved into this role from his position as General Manager for the Windows Commercial Business Group where he was responsible for the group’s global enterprise business efforts, including the market introductions of Windows Vista and Windows software assurance and enterprise agreement marketing. Amid a declining enterprise market, Brooks developed multiple solutions sets for enterprise customers and grew the $900 million annual business to $3 billion in three years. He came to Microsoft in 2002 to work on the initial business development and marketing of Windows XP Media Center Edition. Brooks has also held several product management, product development, business development, marketing, sales and operations roles with Enron, Lucent Technologies, and AT&T. Brooks has a master's degree in international management from the American Graduate School of International Management (Thunderbird) and a bachelor's degree in business from the California State University.
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  • Calvin brings sixteen years of network and network security experience to his role of marketing solutions for data center switching and routing. His comprehensive understanding of network and industry issues is built through his previous front-line roles across technical, product, solution and marketing. A bay area lifer, he spends what's left of his spare time rooting for another Giants world series title. Follow him @chachi04
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