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The false green choice before us?

by Juniper Employee on ‎05-14-2009 10:40 PM

The question in vogue these days is whether your company "lives green" or just "wants green". Do companies idealistically support green practices because they are better for the planet and our grandchildren? Or do we just want to make more money (which is "green" colored in the USA). I think it's a false alternative and more of us are acting on the basis of both sustainability and profit motives as they re-enforce each other. This is one case where we can have our cake and eat it too. The more the better. Read more...

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