Brad Brooks is Juniper Network's Vice President of Business Strategy and Marketing Software Solutions Division. Joining Juniper in February 2011, Brad is currently responsible for executing Juniper’s global software marketing and business strategy for the Software Solutions Division. This includes the development of Software Solutions business strategy. He is also responsible for developing Juniper’s product marketing, including naming, messaging, pricing and positioning of Juniper’s portfolio of software applications, services and platform solutions on a worldwide basis. Brad also serves as the current leader of Junipers cross company strategy council.
Prior to Juniper, Brad was at Microsoft, serving as corporate vice president for Windows Consumer Marketing and Product Management, leading the $8B consumer business for the Windows client. In this role, he oversaw the launch of Windows 7, the most successful launch in Microsoft’s history. Prior to that role, Brad was general manager for the Windows Commercial Business Group, leading the group’s global enterprise business efforts, including the market introductions of Windows Vista and Windows software assurance and enterprise agreement marketing. Amid a declining enterprise market, Brad developed multiple solutions sets for enterprise customers and grew the $900 million annual business to $3 billion in three years. Brad came to Microsoft in 2002 to work on the initial business development and marketing of Windows XP Media Center Edition.
Prior to Microsoft, Brad held product management, business development, marketing, sales and operations roles with Enron, Lucent Technologies, and AT&T.
Brad has a master's degree in international management from the American Graduate School of International Management (Thunderbird) and a bachelor's degree in business from the California State University.