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Q&A with Marketing Challenger, Bill Xydias of Integration Partners
Jan 17, 2017

Bill Xydias of Juniper partner Integration Partners has been recognized as a Marketing Challenger! He shares quick tips below for marketers to leverage.


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What aspect of your job do you enjoy the most?

Seeing positive results from the toolsets and strategy we use to manage our initiatives.

 

What piece of advice would you give to a new marketer?

Alignment with your field teams.

 

What is the one project you are most proud of?

Transforming our company’s brand identity which includes marketing automation and PR.

 

What is one book, blog, or podcast you’d recommend to your fellow marketers?

Full disclaimer I haven’t read this book yet but I respect the author…  “Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History”

 

If you could take a vacation anywhere, where would you go?

Maldives.

 

Have your own answers to the questions above? Tweet them to @JuniperPartners.

 

Thanks!