Understanding Analyst Influence - The Buyer's Journey
Sep 8, 2015
The buyer's journey focuses on the moves that all buyers make when deciding whether or not to purchase a product. Kathleen Schaub, VP of Research at IDC, dives into the buyer's journey to show us how it differs from the sales funnel, in what ways it has evolved and how analysts have a hand in the process.
This piece is part of a series titled “Understanding Analyst Influence.” Through print and video pieces, the Juniper Networks Global AR team’s goal is to inform audiences about the influence of analysts in today’s market, how analysts work and who they work with, common trends in the analyst industry, and how to master communication and relationships with analysts.