iPhone is no doubt one of the most successful products in the history of technology. Aside from other factors, the App Store provided a key differentiator that made it hard for other smartphone vendors to replicate. In July 2009, within a year of its launch, 1.5 billion applications (apps) for the Apple iPhone had been sold from its App Store.
Ultimately, the App Store provided a platform for new innovations in mobile software application. Beyond the smartphone hardware itself, the broad selection of apps is a major reason why consumers want the iPhone, and the sticky factor for consumers to keep buying iPhones.
Can the iPhone App Store success be replicated by telecom service providers? With a little bit of help from modern networking technologies, it is possible!