Innovation is thriving in the modern digital era. From ‘emotional’ robots to the fastest device-to-device communication we’ve seen yet — these technological advancements have changed the way society operates, irrevocably. But this digital flourish has also left a trail of complexity in its wake, as much of this new technology has come with unnecessary features and layers of convoluted functionalities. This problem has only been compounded by a lack of user understanding, as the recipients of this innovation don’t always fully grasp it before they implement it. These advancements not only need to be simplified, but also communicated in a straightforward way.