Did you know that one in four apps that are downloaded are subsequently abandoned after the initial use? Why? Because they are too complicated, or don’t help the person. People will only use personal apps that enhance their lives. Same for work: people will only use mobile apps that enhance their work lives.
Chris Matyszczyk aptly summed it up in a CNet article: “Humans are lazy. The easier you can make it for them to have all their information in their pockets, handbags and manbags, the more likely they are to like that."
Enterprise-grade mobile apps should simplify work flows and increase productivity. If your company is really serious about developing mobile apps, you’ll need to channel your energy to create value and develop something that employees will use on a regular basis. You could develop a cafeteria menu app, but is it game-changing? Not really.
Instead, figure out how Mobile fits into your company’s ops. Explore ways mobile could change your business dynamics. It’s like reverse engineering---start with the end result and work backwards.
Some questions to ask:
Are there parts of the business that could benefit from mobility?
Is a specific job role a likely candidate for mobile apps usage?
Are there work flows that could benefit from mobile automation?
Can you develop Mobile First applications that do not have a PC equivalent? (e.g. enable remote diagnostics with GPS or camera).
Unfortunately, for any IT shop, the quality of consumer apps are so good and users expect a nice, pretty, well-designed experience. So it makes it really hard for Enterprise IT…we can’t go and create an ugly mobile app. Instead, IT needs to partner with the business--together, develop a joint mobile apps roadmap and figure out what the business wants and needs.