As Service Providers are faced with increased competition from Over the Top Providers they are seeking new markets to enter. However, as they look to create and launch new services they must grapple with the growing number and complexity of hardware devices in their networks. This creates challenges due to the time it takes to certify equipment and with staffing and training of skilled operators for many devices. It also creates cost pressure with the need for more space and power at a time when these resources are becoming ever more expensive. Making upfront capital outlays for equipment in anticipation of revenue that ramps up over time can stress budgets. As a result Service Providers are looking to change how network services are deployed and some are finding Network Functions Virtualization (NFV) as the answer to their problems.