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What will 2014 hold for digital marketing? 10 Digital and IT Trends for 2014

by Trusted Contributor ‎12-23-2013 12:15 PM - edited ‎12-23-2013 12:27 PM

It is that time of year where we review our achievements for the past year – how did we perform during 2013? What results were achieved? Was this a good or bad year for us? Most of us look forward to a new year with much gusto and positivity. So, here are ten trends, which I think will shape digital marketing and IT in the coming 12 months;

 

  1. Wireless Everywhere – the future will be a global 5G wireless network from 2020 onwards with low latency and increased  reliability. Although, during 2014 we won’t be getting 5G, but we will see more wireless networks everywhere. Thinking beyond bring your own device ( BYOD) within the workplace will be essential, there will be increased pressure on CIOs to adopt technologies into daily operations and embrace new social and collaboration tools. Wireless everywhere will see mass adoption in retail, transportation and service industries; some organisations will choose to operate this as a revenue stream others will use this as a value add for its customers. As a result of ‘wireless everywhere’, security attacks will be on the increase.
  2. Security threats will continue to increase, as more open wireless network are launched coupled with more mobile and social media services this will make it the prime heartland for social engineering attacks. Those organisations that don't have a robust social strategy and education programme will see employee accounts comprised and thus back doors into organisations will be opened up. Watch out for more ingenious social engineering attacks.
  3. International rollout of 4G (LTE) will become mainstream, which will see the increase in data usage and mobile opportunities for brands. A recent survey of 4G subscribers identified they nearly used 30% more data on social media than 3G subscribers according to EE survey. More mobile and social media usage is expected during 2014.
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