Industry Solutions and Trends
Technology is more than just networking and Juniper experts share their views on all the trends affecting IT
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Skype in the classroom is free to users - and there are more than 22,500 of them. It's what we expect of the internet isn't it? Access to content that provides value to us but for which we are reluctant to pay. But, throughout history, content has been meaningless without effective distribution. So nowadays why do we value one but not the other? Neil Pound asks if this approach is sustainable.

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The journey to profitable mobile services

by Juniper Employee ‎04-16-2012 01:39 PM - edited ‎04-25-2012 01:00 AM

In this blog post, I'm looking at the global trends in mobile data and the need for new approaches to operator services that can help increase the mobile data margins and help operators play a more decisive and enabling role in the mobile ecosystem. 

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Today’s subscriber expectations about their broadband service providers are merely about connectivity; the times where the subscribers where exhibiting their ISP email address are over… and this can be a weakness when service providers are looking to raise their profile from connectivity to content and cloud services.

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It’s February, it’s Barcelona so it’s Mobile World Congress (MWC) time. At MWC Juniper will be highlighting the “Three Innovation Imperatives for Network Innovation and the Next Wave of Mobile Growth”.


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In what looks like the boxing mismatch of the year of almost heavyweight vs lightweight proportions, in the red corner stands the lightweight incumbent; UK Network PLC whilst in the red corner stand the 3 Heavyweight challengers of Netflix, The Queens Diamond Jubilee and the Mobile Olympics.

 

2012 will witness the biggest traffic assault on UK network PLC in living memory from 3 major events

 

  • The launch of Netflix to UK audiences in early 2012
  • The Queens Diamond Jubilee in June
  • The Mobile Olympics in July / August

The big question: Will UK Network PLC cope with this assault?

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