Why training and culture are key to unlocking the potential of IP for media and broadcast companies? A lack of relevant skills in IP and IT is threatening to undermine broadcasters as IT, IP and increasingly data are becoming the backbone of the industry. Broadcasters need to retrain and upskill staff and create a culture of change to drive innovation.
There is no doubt about that IP in broadcast and media is becoming the de facto standard. It’s not just an essential infrastructure technology, it’s fast becoming the drumbeat by which every business takes its cue.
The challenge facing media and broadcast organisations across the world is how to take advantage of new digital platforms, content and technology effectively, to diversify their businesses, compete with new media and create new revenue streams. Coupled with audience demands for the highest quality viewing resolution, the trend towards more and more live event broadcasts, and the need to save time and money on production, media organizations are facing a testing time.