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The Return of JDI: A New Hope (for Service Providers)

The Return of JDI: A New Hope (for Service Providers)

As a super fan, I see Star Wars everywhere: on my phone, the background on my desktop—even my pets are named after Star Wars characters. The movie franchise has even followed me to Juniper, where our engineering organization is known as Juniper Development and Innovation—JDI for short, but we refer to it as “Jedi.” I was recently joking with a colleague, “Now that we are Jedi, we’re going to provide a new hope for our customers.”

 

In fact, I even see a parallel between Star Wars and the plight of service providers, who are facing a drastic rise in the amount and unpredictability of traffic while trying to retain or grow wallet share that is deteriorating due to the declining cost of Internet connectivity. In my mind, this is analogous to the Rebel Alliance facing the reconstruction of a second Death Star (the modern-day Death Star for service providers, of course, being the second wave of Internet growth fueled by mobile, video, and cloud applications).

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