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True to Our DNA: Juniper at 20 Years

by Juniper Employee ‎03-01-2016 08:05 AM - edited ‎03-13-2016 07:26 PM

In February, we celebrated our 20th anniversary at Juniper, and this moment brought with it both the desire to reflect and enjoy the excitement of focusing on what’s to come.


Some of my favorite life moments are intertwined with those related to Juniper. Shipping our first product in 1998, the M40, is a feeling I will never forget. That excitement and anticipation could only have been exceeded when I was appointed CEO in 2014. I’ve never felt more humbled and more grateful than I did standing in front of my Juniper colleagues on that day.



In almost 20 years at Juniper Networks, I’ve worked with some incredible people and have seen the company accomplish some incredible things. I’ve also seen many ups and downs in the company’s history. There were a few difficult periods in which trusted colleagues left the company because they stopped believing. During these times I recall asking myself if the skeptics were going to discourage me, or if they were only going to motivate me to prove them wrong. I’ve always chosen the latter. In fact, one of the most motivating periods in Juniper’s history for me was a time in which a small team, that I was fortunate to be a part of, sketched out the beginnings of what became our most successful product line to date – the MX series.




In the race to keep up, it is too easy to become complacent and lose sight of what’s possible and being the biggest or strongest has never been enough. Juniper was founded on an idea that dared to do things differently. We don’t just challenge the status quo, we challenge ourselves to solve some of the most important problems in ways that have never been solved before. This is our DNA.


So what does this mean for Juniper going forward? 

We need to challenge our own history as a hardware company and move to developing, operating, and selling software products and support. We challenged conventional thinking with the launch of the MX for Juniper, and I believe the next “MX moment” will not be hardware, but software.


Our goal is to  become the world’s most trusted technology provider for next-generation networking solutions. As the boundaries around networking products evolve over time, achieving this goal will require that software become a much more meaningful component of the value we deliver to our customers and of our own business. Today, the vast majority of our R&D investment is in software and yet software revenue still represents a relatively small fraction of our overall revenue. I expect this to change over time and I am confident that the strategy we are focusing on sets us on a path to significantly increase software and recurring revenue as a percentage of our overall revenue. And as the world moves to the cloud, we plan to not only develop the infrastructure that powers it, but also, in essence, become a cloud provider, delivering software-driven value to our customers from the cloud.


The future of Juniper is about growth. Today we serve a $43 billion market opportunity with roughly 10 percent market share. I believe with great confidence that we will expand that share because we challenge the industry every day with the steps we’ve taken to capitalize on market shifts, and we’re kicking off a 2016 that will be full of product innovation and bold moves.   

To the employees of Juniper, I want to offer this advice: learn from everything and everyone. Work hard, work smart and work outside of your comfort zone. Build relationships. And come to work every day with the intention to solve the unsolved. Thank you for being the backbone of our company.


I would also like to take this opportunity to acknowledge the support of our customers, partners and shareholders who have supported us along the way.


The next 20 years will be our best adventure yet. Here’s to being disrupters, challengers, innovators and connectors obsessed with turning possibilities and ideas into realities.


Click the image to expand.Click the image to expand.


by Amiya Kumar Das
on ‎03-04-2016 06:49 AM

I started my career with Juniper and worked for 4 years before enrolling in business school. 

Juniper's work culture and leadership is truely the best. I am sure as before, this time too, Juniper is poised to disrupt the networking industry. 


I met some of the best engineers of the industry while working with Juniper. With their active contribution, I am sure Juniper will achieve its goals.

by Mike Litherland
on ‎03-04-2016 10:09 AM

I remember our DD evaluation of Juniper who only had little more than a software based simulator at the time for our initial investment from Ericsson and our team with Hakan Sessle and the rest. For Ericsson, it was a good leap of faith and business logic.

Congrats and keep on rolling!

by Juniper Employee
on ‎03-04-2016 04:26 PM

Thanks Amiya and Mike for the comments.  Preserving that early Juniper culture that has enabled us to be a real technology challenger in the market is one of the most important elements of my job at Juniper!

by Erik Klockars
on ‎03-23-2016 05:11 AM

Fascinating journey from a small startup. One of my favourite work memories from the past is working with you guys and visiting in California back in 1998-1999 in the early days of Juniper when we introduced M40 in the Finnish market. The M40 was an impressive accomplishment only possible because of the dedication and spirit of the then small team. With such a culture Juniper will certainly continue to be the challenger and innovator in the market.



Congrats and all the best!

by Juniper Employee
‎03-23-2016 08:08 PM - edited ‎03-23-2016 08:09 PM

Thanks Erik for believing in us way back in 98/99 when we were still a small startup.  We owe a lot to the early customers that decided to take the bet on us back then.  We wouldn't be who & where we are today without you.

Juniper Networks Technical Books
About the Author
  • Prior to Juniper acquisition, Ankur was the Founder and CEO of Contrail Systems Inc - a pioneer in standards based network virtualization and scale-out networking software. Ankur has over 15 years of experience in building world-class networking products and leading high performance teams. Prior to Contrail, Ankur served as Chief Technology Officer and VP of Engineering at Aruba Networks, where he played critical roles in the rapid expansion of team, products, and global businesses. Before Aruba, Ankur helped drive Juniper’s initial entry into and expansion of the Ethernet Switching market. Ankur received his MSEE from Stanford University & BSEE from the University of Southern California.
  • I am an experienced leader in the Information Experience (iX) industry. For over 20 years, I've led information organizations at Juniper, Microsoft, Cisco, and Oracle to deliver quality technical documentation and information products to customers and partners across the globe.
  • Bob Dix currently serves as the Vice President of Government Affairs & Critical Infrastructure Protection for Juniper Networks. During his career, he has served in senior leadership roles in industry and government, including serving as Staff Director for the House Government Reform Subcommittee on Technology, Information Policy, Intergovernmental Relations and the Census during the 108th Congress. He represents Juniper on the Industry Executive Point of Contact for the President's National Security Telecommunications Advisory Committee ( NSTAC ), where he chaired the Cybersecurity Collaboration Task Force in 2009. He served as Chair of the Information Technology Sector Coordinating Council ( IT SCC ) from 2008 – 2010 and currently remains a member of the Executive Committee. Mr. Dix was elected in May, 2011 as Chair of the Partnership for Critical Infrastructure Security ( PCIS ). He also serves on the National Security Task Force for the U. S. Chamber of Commerce. He is a member of the AFCEA Cyber Security Committee and Chairs the Supply Chain Assurance Subcommittee for TechAmerica. Additionally, Dix has actively worked to insure and coordinate private sector participation and collaboration with the National Exercise Program, intended to test our nation’s preparedness and resiliency. He served as Chair of the National Private Sector Working Group for National Level Exercise 2011 and 2010. In 2007 and 2009, Dix was honored with a prestigious Federal 100 Award, and was recognized in March, 2010 as the recipient of the annual FCW Industry Eagle Award. Dix also served as a local government elected official in Northern Virginia for 12 years and in his spare time coaches AAU/Travel girls basketball.
  • Jennifer Blatnik is vice president of cloud, security and enterprise portfolio marketing at Juniper Networks with focus on enterprise deployments of security, routing, switching, and SDN products, as well as cloud solutions. She has more than 20 years of experience helping enterprises solve network security challenges. Before joining Juniper, Jennifer served multiple roles at Cisco Systems, Inc., including directing product management for security technologies aimed at small to medium enterprises, as well as supporting managed services, cloud service architectures and go-to-market strategies. She holds a B.A. in Computer Science from University of California, Berkeley.
  • Jerry oversees all aspects of OpenLab which serves as a catalyst to spark the development of new innovative software applications or solutions that leverage the power of SDN/network programmability and intelligence. OpenLab is unique within Juniper and with its polished facility, globally accessible lab, and educational programs – such as the SDN “hackathons,” it serves as a tool for customer, partners, and academia. Prior to this position, Jerry led the development, management and marketing of the company’s strategic partnerships for video/unified communications, optical networking, and content/media delivery. In addition to handling the day-to-day oversight of the partnerships, he established new cross-partner go-to-market processes to drive and manage joint field opportunities. Before joining Juniper, Jerry led the Lucent Technologies application hosting/service provider marketing organization. He has over 25 years of experience in the data networking field with a focus on strategic alliance development, marketing, and technical field support. Jerry possesses a BS degree in Computer Science from St. John’s University in New York. He is active as a Juniper ambassador within the technology and academic community which includes advisory board positions with both NJIT and Rutgers in New Jersey.
  • Kevin Walker is the Security Chief Technology and Strategy Officer for Juniper’s Development and Innovation (JDI) organization. He is responsible for driving the security strategy both internally within Juniper, and externally with investors, partners, influencers, and customers. He provides the guidance required for JDI to conceive, develop and create momentum for industry-leading security solutions. Working closely with the Security Engineering team, Walker identifies the opportunities for improved security, growth, and innovation to deliver the scalable, reliable, and compliant security architecture needed in today’s security landscape. Before joining Juniper, Walker was VP and Assistant Chief Information Security Officer (CISO) at He has served as a Chief Information Security Officer (CISO), Chief Security Strategist and Director of Information Security across a number of notable companies including Intuit, Cisco, Symantec and VERITAS Software. With over twenty-five years in various computer science and information technology disciplines, focusing on enterprise applications, network design, and information security, Walker possesses research and engineering expertise across of range of technologies including networking protocols, securing applications at the atomic level, cryptography, and speech biometrics.
  • As Juniper’s Senior Vice President of Strategy and Product Line Management, Kevin Hutchins is responsible for defining and enabling Juniper’s strategy from company vision into product execution. This includes driving the company’s inorganic growth through strategic partnerships, venture investments and acquisitions/divestitures. In addition, he is responsible for driving key strategic imperatives, including Juniper’s software strategy and transformation. Hutchins joined Juniper in 2010 as Vice President, Portfolio Management & Business Operations for Juniper’s Development & Innovation team where he led business planning, portfolio rationalization, new product introduction and execution of strategic programs across Juniper’s portfolio of routing, switching and security products.
  • Mike Marcellin is Senior Vice President and Chief Marketing Officer, leading the global marketing team responsible for marketing Juniper’s product and services portfolio and stewarding the brand, driving preference for Juniper in the market, training our partners and account teams, and developing a differentiated information experience for our customers. Before joining the global marketing organization, Marcellin led business strategy and marketing for Juniper’s industry-leading portfolio of high-performance routing, switching and security products. Prior to joining Juniper in 2010, Marcellin served as Vice President of Global Managed Solutions for Verizon, where he oversaw product development and marketing of its managed IP networking, hosting, security and IT solutions for businesses around the world. He also served as Vice President of Global Product Marketing for Verizon Business, executive director of Verizon Business’ IP and Ethernet portfolio as well as leading the company’s eCRM marketing division. Marcellin began his career with MCI in 1994. Marcellin is a Board Member for the Telecommunications Industry Association and a Board Member of US Ignite, an NSF-sponsored initiative. Marcellin holds two patents and was a Rodman Scholar at the University of Virginia, where he received a bachelor of science degree with distinction in systems engineering. He is based in Sunnyvale, California.
  • Masum Mir is Vice President of Product, Solutions & Technical Marketing at Juniper Networks. Masum is responsible for the Switching product line, network management product line and optical technologies. Beside product leadership Masum also leads cloud strategy and solution architecture. Masum has 19 years of experience in communication and data networking industry with Expertise in Ethernet Switching, Data Center, Carrier Ethernet, Routing, overlay & network segmentation, Fabric technology & photonics technology.
  • Paul Obsitnik is Vice President of Service Provider Marketing for Juniper Networks Platform Systems Division (PSD), responsible for the marketing of Juniper’s portfolio of high performance routing, switching, and data center fabric products to Service Providers globally. Paul's team is responsible for marketing strategy, product marketing, go-to-market planning, and competitive analysis worldwide for the Service Provider segment. Obsitnik has extensive experience in marketing, sales and business development positions with a proven track record in creating technology markets. He has served in senior marketing and sales management positions at several companies including BridgeWave Communications, ONI Systems, NorthPoint Communications and 3Com. Paul holds a Bachelor of Science with Honors in Electrical Engineering from the United States Naval Academy and a Master of Business Administration from the Harvard Graduate School of Business. Obsitnik is based in Sunnyvale, California.
  • Pradeep Sindhu founded Juniper Networks in February 1996, and has held several central roles in shaping the company. He currently serves as Vice Chairman of the Board and Chief Technology Officer, and is responsible for the company's technical roadmap as well as day-to-day design and development of future products. He served as Chairman and Chief Executive Officer for eight months when he founded the company. During that time, he played a central role in the architecture, design, and development of the M40 router.
  • Rami Rahim is Chief Executive Officer of Juniper Networks and a member of the company’s Board of Directors. Rahim was appointed CEO in November 2014. Rahim began his Juniper career in early 1997, as employee No. 32, and worked as an engineer on Juniper’s first breakthrough product, the M40 core router. Rahim has progressed through a series of technical and leadership roles at Juniper, applying his engineering acumen to the design and development of Juniper’s industry-leading product portfolio. He most recently served as Executive Vice President and General Manager of the Juniper Development and Innovation (JDI) organization, overseeing the company’s entire product and technology portfolio. His responsibilities included driving strategy, development and business growth for routing, switching, security, silicon technology, and the Junos operating system. Other leadership positions held over the years include: Executive Vice President and General Manager of Platform Systems Division for routing and switching, Senior Vice President of the Edge and Aggregation Business Unit (EABU), and Vice President and General Manager of EABU.
  • As Chief Customer Officer, Vince Molinaro is responsible for driving the strategic and operational elements of the Sales, Marketing, Partners, Services and Support functions at Juniper Networks. He leads a global organization of more than 3,500 professionals that includes direct and indirect sales, systems engineering, advanced technologies and field operations. Molinaro brings more than 25 years of professional experience in engineering, product management, marketing, sales and operations to his worldwide role. He joined Juniper in 2009 and led the strategy and go-to-market execution for the company’s global service provider business. He was named EVP, Worldwide Sales in 2013 before assuming his current role in February 2014. Prior to joining Juniper, Molinaro held senior leadership positions at a number of technology companies including Bell Laboratories, Lucent Technologies, Alcatel-Lucent and Internap Network Services. He has extensive domestic and international experience having lived and managed large organizations throughout Europe and the U.S. Molinaro holds a bachelor of science degree in biomedical engineering from Boston University and a master of science degree in electrical engineering from University of Bridgeport. He is based out of the Juniper Networks facility in New Jersey, home of OpenLab, The Junos and SDN Center for Innovation.
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